How Marketing Technology Can Help Bridge the Sales/Marketing Divide
Kaon
JULY 31, 2015
According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. Now, more than ever, marketers must deliver solutions that sales teams (and customers) can use directly, enabling them to shorten sales cycles, better articulate competitive differentiation, and improve their win rates.
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