Biznology

NOVEMBER 2, 2020

Then nurture those prospects until they are ready to have a sales conversation. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. Offer a research report, a guide, a case study—something that will help them address their current challenges.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

AUGUST 17, 2018

The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. Sales and marketing must share the same metrics. “We So doing, you can not only determine the best touch sequence into an account, but you can also legitimately claim marketing involvement in sales results.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Biznology

DECEMBER 5, 2016

I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! I currently manage all of the social media marketing strategy for Marketo. Describe your role/your team’s role within your organization.

Social Media 80

Social Media Marketing Automation Services Webinar Metrics Lead Ranking 80