• HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Conversion, Market2Lead] 4 Failing Marketing Relationships You Need to Fix ASAP
    Not only does nurturing leads shorten the sales cycle by 23% according to Market2Lead , but it also leaves your potential customers looking at your company as an ally, not a disturbance. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Have a conversation about it.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Conversion, Market2Lead] What Your Sales & Marketing Teams SHOULD Be Talking About
    By giving a sales rep information about which content a given lead has downloaded, you’re providing them with a way to start the conversation with information and questions that are relevant to that lead. This gives the sales rep another solid foundation for building a conversation around the lead’s needs and interests.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 5, 2012
    [Conversion, Market2Lead] Never Waste an Opportunity: The Value of Lead Nurturing
    Together, lead nurturing and behavioral marketing help increase conversions and provide the building blocks needed to move leads along from visitor through to paying customer. The visitor has taken the initiative to engage, like starting a face-to-face conversation. Lead Nurturing 101. Behavioural Marketing 101. Effort Versus Results.
  • B2BBLOGGERS  |  THURSDAY, JANUARY 12, 2012
    [Conversion, Market2Lead] 7 Reasons You Can’t Afford to Ignore Lead Nurturing
    Nearly half of your leads will not be ready for a sales call immediately after their first conversion.  Find segmentation opportunities based on the lead intelligence data you collect, such as their first conversion event (i.e. Source: Market2Lead). As a marketer, your most important job is to generate leads for your business. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Conversion, Market2Lead] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors).  Oracle bought Market2Lead.  by Joe Payne | Tweet this. We tracked 4.7 Go big or go home, they say. 
  • HUBSPOT  |  TUESDAY, FEBRUARY 22, 2011
    [Conversion, Market2Lead] 9 Benefits of Lead Nurturing
    By presenting different questions or types of content and seeing who responds to what, you can qualify your leads and set yourself up for warmer sales conversations. Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. Not yet doing email nurturing of your leads?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [Conversion, Market2Lead] Hard Data to Justify Your Marketing Automation Investment
    The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3%
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [Conversion, Market2Lead] Will Marketing Automation Be Free?
    Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Today Genius.com announced a free version of their Marketing Automation system. How Much Is Free? Genius.com. Users.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 3, 2010
    [Conversion, Market2Lead] Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood
    Market2Lead had something similar but is no longer sold.) These include graphical models that track movement of leads through the stages, detailed analytics with specialized measures such as conversion rates and speeds, statistical projections based on current inventory and historical flow rates, and executive dashboards. Huzzah.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 22, 2010
    [Conversion, Market2Lead] Marketing Automation Vendor Consolidation: Lessons from History
    Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. had a conversation today with one vendor who argued that success still depends mostly on helping new users get value from their systems. Summary: consolidation isn't new among marketing software vendors. The pattern will likely repeat itself.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 14, 2010
    [Conversion, Market2Lead] Marketing Automation Acceleration service launched
    To address this problem, many businesses invest in sophisticated tools from marketing automation software providers such as Eloqua , Marketo , Silverpop , Pardot , HubSpot , Genius.com and Market2Lead. Chris Selland Capital says “For the most part, marketing automation outsourcing is the way to go. About Find New Customers LLC.
  • LOOPFUSE  |  WEDNESDAY, MAY 26, 2010
    [Conversion, Market2Lead] Oracle acquires a million lines of code
    Ramos:  I know the following may sound simplistic, but – through dozens of interviews and conversations with marketers who have used lead management successfully for more than a year – I’ve found that the keys to success include: 1) Gear up for process change; don’t rely simply on technology. 2) Stock up on the content. LoopFuse ,Inc.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 25, 2010
    [Conversion, Market2Lead] Oracle Buys Market2Lead Intellectual Assets
    Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations. Tags: demand generation marketing automation market2lead oracle
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [Conversion, Market2Lead] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    Find out how to make landing pages work harder and increase conversion rates. Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. April 2010.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [Conversion, Market2Lead] Could Facebook become a Lead Nurturing platform?
    When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook. Digg this!
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Conversion, Market2Lead] Marketing Automation Trends for 2010
    Kevin Joyce , CMO, Market2Lead. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Marketers will continue to struggle with the new Social Media reality and coming up with smart ways to influence the market’s conversation about their brand. predictions. The Contributors.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 9, 2009
    [Conversion, Market2Lead] Top 80 B2B Marketing Posts for 2009
    How B2B Marketing Became Responsible For EVERYTHING (and how to reverse it) - B2B Conversations Now , August 14, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing.  Finally!
  • WEBMARKETCENTRAL  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Conversion, Market2Lead] Top 40 B2B Marketing Blogs - B2B Marketing Zone
    Tony Karrer and I launched the B2B Marketing Zone (aka, The BMZ) on July 1 (see New Hub Site Focuses on B2B Marketing Intelligence ). Since that time, it's been steadily growing in traffic and subscribers. The site has also been gradually adding the very best sources of content on B2B Marketing.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, SEPTEMBER 8, 2009
    [Conversion, Market2Lead] Twitter - Content - Lead Nurturing - Best of B2B Marketing
    The #1 Factor in Executing Effective Campaigns - Market2Lead , August 28, 2009. How B2B Marketing Became Responsible For EVERYTHING (and how to reverse it) - B2B Conversations Now , August 14, 2009. Best of B2B Marketing. August 2009. The following are the top items based on social signals. Need Content? August 23, 2009. Hot Topics.
  • MARKETING INTERACTIONS  |  THURSDAY, AUGUST 6, 2009
    [Conversion, Market2Lead] Lessons Learned from Using Marketing Automation
    The executives interviewed used a variety of solutions including; Active Conversion, Aprimo, Eloqua, eTrigue, LoopFuse, Manticore Technology, Marketo, Market2Lead, Pardot and Silverpop Engage B2B (formerly VTrenz). The benefits from automating marketing programs can be many. This said, technology is not the answer to better marketing.
  • B2B MARKETING ZONE POSTS  |  MONDAY, AUGUST 3, 2009
    [Conversion, Market2Lead] Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone
    Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Forget Audience Segmentation – Segment by Conversation! Best of B2B Marketing. July 2009. The following are the top items based on social signals. Digital De-Tox: Some Lesser Known Tools for 2.0 Clarity - B2B Marketing Savvy , July 28, 2009.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Conversion, Market2Lead] B2B Lead Management Market Heats Up
    4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Posted by: Laura Ramos | March 26, 2008 at 01:02 AM What a great conversation this is becoming.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Conversion, Market2Lead] Demandbase: A New Twist In The Lead Management Automation Market
    would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. In fact, 88% said Web sites were important in helping them decide what to buy.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [Conversion, Market2Lead] BANT - It's Not Always The Lead Score
    I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Do you agree? link] mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 9, 2009
    [Conversion, Market2Lead] BANT - It's Not Always The Lead Score
    I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. That conversation and these tweets inspired me to write the following Blog Article. Ahhhhh. Do you agree? link]. mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 5, 2009
    [Conversion, Market2Lead] Demand Generation Usability Scores - Part 4
    The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 24, 2009
    [Conversion, Market2Lead] First Look at New Marketo Release
    I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 release of his flagship product, scheduled for March 3. The changes that Fernandez described seemed good but subtle.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 4, 2009
    [Conversion, Market2Lead] Low Cost Systems for Demand Generation
    Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. Just kidding.or
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 19, 2008
    [Conversion, Market2Lead] Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
    So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. This doesn’t particularly surprise me, although seeing Alterian, Aprimo and Neolane rank well below Manticore Technology and Market2Lead is odd. Based on those conversations, this seems about right.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2008
    [Conversion, Market2Lead] LucidEra Takes a Shot at On-Demand Analytics
    still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) The key to this approach is (drum roll…) applications.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 25, 2008
    [Conversion, Market2Lead] More Blathering About Demand Generation Software
    When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. In fact, LucidEra is releasing a new module for lead conversion analysis today to address this very need.
 

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