HUBSPOT | MONDAY, JANUARY 7, 2013
[Conversion, Market2Lead] 4 Failing Marketing Relationships You Need to Fix ASAP
Not only does nurturing leads shorten the sales cycle by 23% according to Market2Lead , but it also leaves your potential customers looking at your company as an ally, not a disturbance. 3) Personalize with relevant content. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%.
HUBSPOT | TUESDAY, DECEMBER 18, 2012
[Conversion, Market2Lead] What Your Sales & Marketing Teams SHOULD Be Talking About
By giving a sales rep information about which content a given lead has downloaded, you’re providing them with a way to start the conversation with information and questions that are relevant to that lead. This gives the sales rep another solid foundation for building a conversation around the lead’s needs and interests.
TOMORROW PEOPLE | MONDAY, MARCH 5, 2012
[Conversion, Market2Lead] Never Waste an Opportunity: The Value of Lead Nurturing
Together, lead nurturing and behavioral marketing help increase conversions and provide the building blocks needed to move leads along from visitor through to paying customer. The visitor has taken the initiative to engage, like starting a face-to-face conversation. Lead Nurturing 101. Behavioural Marketing 101. Effort Versus Results.
B2BBLOGGERS | THURSDAY, JANUARY 12, 2012
[Conversion, Market2Lead] 7 Reasons You Can’t Afford to Ignore Lead Nurturing
Nearly half of your leads will not be ready for a sales call immediately after their first conversion. Find segmentation opportunities based on the lead intelligence data you collect, such as their first conversion event (i.e. Source: Market2Lead). As a marketer, your most important job is to generate leads for your business.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 8, 2011
[Conversion, Market2Lead] Going Big on Small: Joe Payne on HubSpot’s $32M Round
The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors). Oracle bought Market2Lead. by Joe Payne | Tweet this. billion page views for our clients. Reddit.
HUBSPOT | TUESDAY, FEBRUARY 22, 2011
[Conversion, Market2Lead] 9 Benefits of Lead Nurturing
By presenting different questions or types of content and seeing who responds to what, you can qualify your leads and set yourself up for warmer sales conversations. 5. Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. Not yet doing email nurturing of your leads?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 1, 2010
[Conversion, Market2Lead] Hard Data to Justify Your Marketing Automation Investment
higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3% 56.8% 16% % firms w/lead to first call conversion > 50% 48.7% Here's a bunch. If anyone else cares to expand on this list, even better. 1.
LEADSLOTH | TUESDAY, AUGUST 10, 2010
[Conversion, Market2Lead] Will Marketing Automation Be Free?
Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Today Genius.com announced a free version of their Marketing Automation system. How Much Is Free? Genius.com. Users.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 3, 2010
[Conversion, Market2Lead] Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood
Market2Lead had something similar but is no longer sold.) These include graphical models that track movement of leads through the stages, detailed analytics with specialized measures such as conversion rates and speeds, statistical projections based on current inventory and historical flow rates, and executive dashboards. Huzzah.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 22, 2010
[Conversion, Market2Lead] Marketing Automation Vendor Consolidation: Lessons from History
Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Incidentally, not everyone agrees that smaller marketing automation vendors must vanish. I had a conversation today with one vendor who argued that success still depends mostly on helping new users get value from their systems.
FEARLESS COMPETITOR | MONDAY, JUNE 14, 2010
[Conversion, Market2Lead] Marketing Automation Acceleration service launched
To address this problem, many businesses invest in sophisticated tools from marketing automation software providers such as Eloqua , Marketo , Silverpop , Pardot , HubSpot , Genius.com and Market2Lead. Chris Selland Capital says “For the most part, marketing automation outsourcing is the way to go. About Find New Customers LLC.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 25, 2010
[Conversion, Market2Lead] Oracle Buys Market2Lead Intellectual Assets
Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations. Tags: demand generation marketing automation market2lead oracle
B2B MARKETING ZONE POSTS | MONDAY, MAY 3, 2010
[Conversion, Market2Lead] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
Find out how to make landing pages work harder and increase conversion rates. Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. April 2010.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 6, 2010
[Conversion, Market2Lead] Could Facebook become a Lead Nurturing platform?
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook. Digg this!
LEADSLOTH | TUESDAY, JANUARY 12, 2010
[Conversion, Market2Lead] Marketing Automation Trends for 2010
Kevin Joyce , CMO, Market2Lead. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Marketers will continue to struggle with the new Social Media reality and coming up with smart ways to influence the market’s conversation about their brand. predictions. The Contributors.
B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 9, 2009
[Conversion, Market2Lead] Top 80 B2B Marketing Posts for 2009
How B2B Marketing Became Responsible For EVERYTHING (and how to reverse it) - B2B Conversations Now , August 14, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Five social media myths that MUST STOP NOW!
WEBMARKETCENTRAL | WEDNESDAY, SEPTEMBER 9, 2009
[Conversion, Market2Lead] Top 40 B2B Marketing Blogs - B2B Marketing Zone
Tony Karrer and I launched the B2B Marketing Zone (aka, The BMZ) on July 1 (see New Hub Site Focuses on B2B Marketing Intelligence ). Since that time, it's been steadily growing in traffic and subscribers. The site has also been gradually adding the very best sources of content on B2B Marketing.
B2B MARKETING ZONE POSTS | TUESDAY, SEPTEMBER 8, 2009
[Conversion, Market2Lead] Twitter - Content - Lead Nurturing - Best of B2B Marketing
The #1 Factor in Executing Effective Campaigns - Market2Lead , August 28, 2009. How B2B Marketing Became Responsible For EVERYTHING (and how to reverse it) - B2B Conversations Now , August 14, 2009. Best of B2B Marketing. August 2009. The following are the top items based on social signals. Need Content? August 23, 2009. Hot Topics.
B2B MARKETING ZONE POSTS | MONDAY, AUGUST 3, 2009
[Conversion, Market2Lead] Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone
Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Forget Audience Segmentation – Segment by Conversation! Best of B2B Marketing. July 2009. The following are the top items based on social signals. Digital De-Tox: Some Lesser Known Tools for 2.0 Clarity - B2B Marketing Savvy , July 28, 2009.
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
[Conversion, Market2Lead] B2B Lead Management Market Heats Up
Posted by: Laura Ramos | March 26, 2008 at 01:02 AM What a great conversation this is becoming. Once you have the right people in place, you need to start with a conversation. How do you differentiate between these two in conversation? Most recently, Marketo just announced their lead management solution. Here’s the problem.
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
[Conversion, Market2Lead] Demandbase: A New Twist In The Lead Management Automation Market
would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m sure I forgot a few. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Feel free to chime in if I did. Would love to get your $.02.
SMASHMOUTH MARKETING | THURSDAY, MARCH 19, 2009
[Conversion, Market2Lead] BANT - It's Not Always The Lead Score
I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Do you agree? Good sales people can help create BANT. Absolutely not. sales
SMASHMOUTH MARKETING | MONDAY, MARCH 9, 2009
[Conversion, Market2Lead] BANT - It's Not Always The Lead Score
I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Ahhhhh. Do you agree? link]. Good sales people can help create BANT.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 5, 2009
[Conversion, Market2Lead] Demand Generation Usability Scores - Part 4
The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 12 9.5 As a result, I've made a number of small adjustments which have been retroactively edited into the previous posts.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 24, 2009
[Conversion, Market2Lead] First Look at New Marketo Release
I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 release of his flagship product, scheduled for March 3. The changes that Fernandez described seemed good but subtle.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 4, 2009
[Conversion, Market2Lead] Low Cost Systems for Demand Generation
Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. [I did publish a real review in July 2009.] My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Just kidding.or am I?)
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 19, 2008
[Conversion, Market2Lead] Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. This doesn’t particularly surprise me, although seeing Alterian, Aprimo and Neolane rank well below Manticore Technology and Market2Lead is odd. Based on those conversations, this seems about right.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 3, 2008
[Conversion, Market2Lead] LucidEra Takes a Shot at On-Demand Analytics
still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) The key to this approach is (drum roll…) applications.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 25, 2008
[Conversion, Market2Lead] More Blathering About Demand Generation Software
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. plan to write more about LucidEra next week.) General ease of use and customization could be another.