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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. That’s why I interviewed Mathew Sweezey ( @msweezey ).

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New B2B Persona Research From Salesforce & LinkedIn Study with Mathew Sweezey, Salesforce.com

Markempa

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. From there, we grew that, sold that to Exact Target, which Salesforce.com then acquired. That’s why I interviewed Mathew Sweezey ( @msweezey ).

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell.

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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. Conversely, we find that sellers often do not trust marketing to drive those important brand awareness conversations.” Learn more here ! .

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Eliminate productivity bottlenecks and create more sales conversations with email and phone automation. Qualify and route more leads to sales with a solution that brings intelligence to chat conversations. LinkedIn Sales Navigator. What I like best about the product is how it is integrated into Salesforce.com.