26 Content Marketing Tools to Use in 2013. And, while content marketing is more than just tools and needs a solid strategy to be successful, there are a plethora of tools out there that can make the job of creating content just a little bit easier. Here are 26 of my favorite content marketing tools that can help you with everything from generating ideas down to distributing your content: Content Ideas. Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Cheers! MORE >>

Many digital marketers are using marketing automation tools to automate lead nurturing. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. blogging, creation of high-quality content, and website conversion optimization. MORE >>

Here are the top Internet strategy, marketing and technology links for the week of March 2, 2013… Five Advantages of Agile Marketing  (Marketing Profs) 10 Tips to Help Small Marketing Teams Kill It  (Search Engine Watch) It’s Time to Re-invent Advertising  (Future Lab) The 2 Ingredient Recipe for the Social Media Magic Middle  (Convince & Convert) How Online PR Compliments Traditional Marketing  (Grow Map) How to Keep Customers? Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes MORE >>

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. There are several free and paid tools out there that will let you compile this information if you don't already have a handle on these metrics. Using HubSpot , you can easily find this in the Keywords tool -- just select a keyword to see your listing position history. 2) Organic Search Traffic - the number of unique visitors who arrive at your site from a link on a search engine results page. What do you do? MORE >>

How do you even approach researching and selecting keywords to target in your content creation and link building efforts when you could realistically have hundreds of thousands in your arsenal? For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. That lets us capture traffic for the long-tail term and educate those readers about how generating leads through social media relates to inbound marketing. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. MORE >>