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| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo.
| | SMASHMOUTH MARKETING
JUNE 25, 2009 Smashmouth Review - Genius.com Accelerates The Close Part 1
Especially today when the buyer defines the sales cycle, not the seller. Today I'll describe what Genius brings you, and in later posts, I'll talk about some of the benefits and issues it has surfaced. There are two levels of product, Genius Pro and Genius Enterprise. I'll give you my thoughts and experience using Genius Enterprise in Part 2 of the post.
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