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Trending Sources

8 Big Ideas to Drive B2B Buzz

grow - Practical Marketing Solutions

A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed. Yet despite the existence of an active industry association and a cluster of WOM-related innovative companies, we, as an industry, still haven’t produced something elemental — a repeatable, measurable model for B2B word of mouth.

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Snapchat. Yo. Kik. Really? Best-in-Class Approaches to Social Media Investment

CMO Essentials

There’s no question brands can create and sustain valuable relationships over social media. Brand leaders can easily misplace time on new outlets and start to be distracted from building a true relationship with their best brand advocates. Social media is big and growing, but it is still dwarfed by the analog world in which people live and interact. The post Snapchat.

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Multi-Touch Attribution, A Full User Debrief


These touchpoints are often considered more influential than other interactions that didn’t result in a stage change. A time decay model gives credit to more recent marketing interactions. Once the prospect is in the pipeline, more concern is often given to nurturing initiatives that incite a down-funnel conversion to an opportunity or to revenue. This hardly seems fair.

60 Marketing Acronyms Every Industry Pro Should Know


It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. CR: Conversion Rate.

Social Media Reality Check: There’s No Such Thing as an Overnight Sensation

Savvy B2B Marketing

Although many social media interactions take place in lightning-fast real-time, mastering the art of earning a return on your social investments is definitely not a short-term endeavor. Creating a solid foundation from which you can launch a responsive and interactive community, requires a long-term view. You Need to Understand This - WOM Matters. Instant gratification.

B2B Marketing Events Around The World - May 2011

B2B Ideas @ Work

” May 9-11 , WOMMA Chicago, IL: The Word of Mouth Marketing Association’s annual spring conference will provide marketers with in-depth knowledge on WOM and social media marketing. May 16-17 , Digital Summit 2011 Atlanta, GA: Join conversations on topics such as social media, cloud computing, online advertising, analytics, search and more. Navy use social media.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

How could emphasizing leads not improve the relationship? Marketing Interactions , June 10, 2010 The amount of information available is staggering. What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee - Funnel Focus , June 15, 2010 One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. Selling to Big Companies , June 24, 2010 I had a great conversation with John Cousineau of Innovative Information the other day. June 2010. Enjoy.