SnapApp

MARCH 18, 2016

The Value of One-on-One Conversations. Using video to have effective one-on-one conversations with your customers is essential for the growth of your content marketing plan. A marketing automation campaign or nurture stream is only as good as the information gained by content interactions. How exactly? Let us explain.

Interactive Marketing 69

Interactive Marketing Marketing Automation Services Marketing Automation Automation 69

SnapApp

FEBRUARY 14, 2017

In the engagement economy, interactive content paired with marketing automation is enabling a two-way conversation that’s highly personalized and relevant, unlike the one-size-fits-all approach that we often see with static content. What does a static content experience look like in comparison to an interactive, automated experience?

Interactive Marketing 48

Interactive Marketing Marketing Automation Automation Content Marketing 48

SnapApp

AUGUST 29, 2018

Personality and the conversational nature of content (Does the voice sound like it’s coming from a smart friend or a lecturing adult?). By building a private area for customers to interact more closely with each other and with the brand, communication flows more freely and connections form stronger bonds. Partner with an influencer.

B2B Marketing 48

B2B Marketing Marketing Budget B2B Top of Funnel 48

SnapApp

MAY 14, 2019

This is where marketers can help push top- and middle-of-the-funnel leads through the sales cycle, and get them to a point where they’re ready to have a conversation with sales. Build a relationship with your leads and gain their trust so they’ll be more likely to purchase your product or service when they’re ready. Nurture Your Leads.

Lead Scoring 88

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 88

SnapApp

OCTOBER 13, 2015

The “sales and marketing relationship” is one of the most talked-about pairings in the B2B world. A healthy sales-marketing relationship is critical for business success – which means figuring out how to work well together is essential for driving more results. Interactive content just happens to be one of those best practices.

Marketing Automation Services 48

Marketing Automation Services B2B Sales Interactive Marketing Marketing Prospects 48

SnapApp

AUGUST 22, 2018

But as buyers today become increasingly self-sufficient, with 91% of millennial buyers avoiding interacting with sales people until the middle or end of their buying journey. How does interactive content support demand generation? Let’s look at a few common examples: Webinars.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

SnapApp

MARCH 22, 2016

The Value of One-on-One Conversations. Using video to have effective one-on-one conversations with your customers is essential for the growth of your content marketing plan. A marketing automation campaign or nurture stream is only as good as the information gained by content interactions. How exactly? Let us explain.

Interactive Marketing 54

Interactive Marketing Marketing Automation Services Marketing Automation Automation 54

SnapApp

MAY 10, 2017

Let’s look at the relationship between content marketing and that sometimes daunting database of yours. . That’s where, through my countless hours of pouring over data I’ve discovered, interactive content comes in. . Getting Leads From Interactive Campaigns. This is the secret ingredient in interactive content. .

Marketing Qualified Leads 80

Marketing Qualified Leads Lead Ranking Top of Funnel MQL 80

SnapApp

SEPTEMBER 2, 2015

Interactive content is game changer. Calculators, in particular, break the mold — they give potential clients tangible figures they’re looking for in an interactive, engaging form. The interactive structure offers a palatable experience for leads, without requiring that they wade through long-form copy. Here’s why: 1.

Lead Capture 48

Lead Capture Lead Scoring Lead Ranking Budget Programs 48

SnapApp

OCTOBER 7, 2015

Interactive content is an incredibly powerful tool for content marketing. Its visual, interactive form reaps high engagement rates and offers the two-way conversations audiences crave. Because of its powerful impact, marketers assume that it takes a lot more effort to create interactive content than your average blog post.

Rules 48

Rules Top of Funnel Digital Marketing Funnels Content 48

SnapApp

OCTOBER 21, 2015

Marketers must scale our efforts to grow faster, expand further, and retain more customers – and the most successful marketers also have one-to-one relationships that speak to prospects and customers as people. And yet the future of marketing lies in the intersection of those concepts. SAVE MY SEAT ON OCT 29th 10 a.m.

Webinar Metrics 48

Webinar Metrics Marketo Marketing & Strategy Marketing Prospects 48

SnapApp

NOVEMBER 23, 2015

Staying in sync with your audience’s day-to-day – whether that’s seasonal themes, holidays, or major cultural events – lets you reach them as people and have more authentic conversations. But does BK have anything to add to the conversation around National Cat Day? Is there a good reason for your brand to enter the conversation?

B2B Marketing 63

B2B Marketing Campaigns Webinar Metrics B2B 63

SnapApp

MAY 12, 2015

Sometimes called a persona or personality test , an assessment is an interactive questionnaire structured to match people with specific personalities, patterns, or identities based on their responses. Offering a fun experience with real value exchange builds a foundation for a strong long-term relationship with your prospects.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

NOVEMBER 15, 2016

This is, in my opinion, the greatest thing about interactive content. Throughout each unique customer lifecycle, from awareness to advocacy, interactive content offers this opportunity. Interactive Content Engages Customers Past the Decision Point. Interactive content may hold the key. The Journey Continues Post-Decision.

Marketing Budget 48

Marketing Budget Allocation Cross-Selling Comparison 48

SnapApp

JANUARY 9, 2013

Five to ten years from now, however, it will probably be just as difficult to imagine a company operating online without some sort of social media or interactive strategy. The need for interactivity online didn't really start with social media, but through social media? It Builds Relationships. Because We Can, We Must.

Social Media 54

Social Media Media Business Content 54

SnapApp

FEBRUARY 1, 2017

To continue on this dating-marketing analogy, let’s look at some more connections to help marketers identify potential lead-relationship-building stumbles. A strong nurture streams looks to further engage the lead's interest and build a relationship. Hogging the Conversation. Then your email gets lost in the shuffle.

Leads 48

Leads Lead Marketing Qualified Leads Cold Calling 48

SnapApp

MAY 4, 2017

But given the closeness of our relationship to both Marketo and Oracle Eloqua, and the value our customers derive from our native connection with their marketing automation platforms, we knew we had to step up our game. . Interactive experiences have come of age. You can read more about our views on this subject here ). .

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

SnapApp

JULY 28, 2015

Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. Adding interactivity takes your traditional content and transforms it into a two-way conversation. What Is an Interactive White Paper?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

SnapApp

JANUARY 21, 2016

Interactive content is a marketing tool that is gaining increased attention as we start 2016 for its ability to help cut through the content clutter. . Many marketers are still trying to understand how exactly interactive content fits into their strategies and how to use it to improve their campaigns. Creating a relationship.

Content 48

Content Word of Mouth Lead Scoring Lead Ranking 48

SnapApp

JULY 9, 2014

It is the most clear articulation we have produced yet of how our software helps marketers build compelling interactive experiences anywhere and anytime without the use of development or IT resources. At SnapApp we welcome the increased focus on the virtues of interactive content experiences.

Marketing Websites 48

Marketing Websites Gartner Forrester Trust Marketing 48

SnapApp

AUGUST 24, 2016

It means that if you can provide information to your customers that proves the value of your solution, you are doing a large part of the sales job before the customer even needs to interact with your company. Pushy and manipulative conversation tactics? Long-term success means building long-term relationships. Plaid jacket?

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

SnapApp

SEPTEMBER 15, 2015

Interactive content adds spice to your typical offerings, complementing long-form content and multiplying its impact in your community. With marketers sharing more content than ever , meeting the need for a two-way conversation can move your company forward. . Here’s an easy answer: add interactive elements to your static pieces.

Webinar Metrics 48

Webinar Metrics Click Rate Content Communities 48

SnapApp

SEPTEMBER 13, 2017

This was my first trip to Content Marketing World, and as someone who works in sales attending a content marketing event, I was immediately interested in the relationship between the two. . This year’s Content Marketing World was no exception, and these relationship dynamics played out in 15x15 foot booths over 20 standing hours. .

Top of Funnel 48

Top of Funnel Content Marketing Sales Cycle FAQ 48

SnapApp

FEBRUARY 1, 2016

For many marketers, the website is not the first interaction with prospects - their content is. Instead, confident marketers are choosing interactive content to capture the attention of their prospects and give them more snackable content that creates a value exchange. You know, like an actual conversation!

Impressions 54

Impressions Eye-Tracking Paid Search Agency Opinions 54

SnapApp

APRIL 23, 2014

Cornerstone OnDemand engages their audience with polls and quizzes to get the conversation started. Human Interactions. People attend events for the human interaction. Emails are great, but a conversation with someone can do wonders! Interactions need to be meaningful as well. Start before the event even begins.

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

SnapApp

JUNE 18, 2015

Interactive video is a term many B2B marketers are hearing for the first time. Video is already an incredibly powerful medium for communicating with and engaging B2B buyers, and interactivity enables B2B marketers to have a conversation with prospects while they’re watching a video. Improved Completion Rates.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

SnapApp

FEBRUARY 20, 2018

Step Three: Building Relationships & Fostering Trust with Influencers. Once you’ve made arrangements to work with a few different influencers, you’ll want to take a few extra steps to be sure you’re setting up a successful, long-term relationship. If your products are good, they’ll speak for themselves. . Start small. .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

SnapApp

JANUARY 12, 2017

This is a problem: By allowing the marketing content to stop at one of these steps, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. What conversation could I begin with my audience to stay top of mind? There are a variety of formats to go with.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

This is a problem: By allowing the marketing content to stop at one of these steps the event, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. What conversation could I begin with my audience to stay top of mind? There are a variety of formats gow with.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

MARCH 19, 2015

Part of why events work is that they enable us to meet face-to-face with our prospects, having the kind of engaging dialogues that build relationships and trust and drive sales. Interactive content is that not-so-secret key to event ROI. The key to success with events is ROI. Connect Before the Event. Educate Attendees.

Lead Scoring 48

Lead Scoring Lead Ranking Generation Leads 48

SnapApp

APRIL 4, 2018

The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Lead to Conversion Ratio. 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

SEPTEMBER 30, 2015

In an age of social media, they start digital conversations, garnering “likes,” “comments” and even “shares” among groups of friends and colleagues. Get ready to be inspired to create your own interactive content ! . How's Your Sales-Marketing Relationship? What Kind of Morning Person Are You? What's Your Disney Strength?

Personalization 48

Personalization Examples Content Marketing Planning 48

SnapApp

APRIL 20, 2015

With this mindset, marketers can build personalized and lifelong relationships. Marketing no longer ends at a conversion – the conversation is ongoing. One of the best parts of going to a conference like this is the ability to spark conversations inspired by the amazing guest speakers. If You Care, You Thrive.

Marketo 48

Marketo Conference Buzz Interactive Marketing 48

SnapApp

AUGUST 12, 2014

Today’s modern marketers are now required to educate prospects, share specific solution information, and cultivate relationships, as buyers become more and more independent with their initial research. As marketers ponder all of these questions, one thing is certain: Interactive content can help. Talk about an experience!

Ad Exchange 48

Ad Exchange Content Forrester Marketing Mix 48

SnapApp

FEBRUARY 1, 2016

For many marketers, the website is not the first interaction with prospects - their content is. Instead, confident marketers are choosing interactive content to capture the attention of their prospects and give them more snackable content that creates a value exchange. You know, like an actual conversation!

Impressions 48

Impressions Eye-Tracking Paid Search Agency Opinions 48

SnapApp

SEPTEMBER 5, 2019

Statistics from myriad sources warn that B2B buyers spend only a fraction of the time they used to interacting with sales, which has forced marketing and sales teams to rethink their approach. We know that the B2B buying process has evolved, and that buyers only spend about 17% of their time meeting with potential suppliers. Conclusion.

Top of Funnel 48

Top of Funnel Sales Qualified Leads Digital Marketing Funnels B2B Sales 48

SnapApp

AUGUST 14, 2012

Friendships and relationships are born out of conversations, interactions, and shared experiences. Relationships : Once you've established a steady level of engagement, the next step is to develop interactions into relationships. Of course not! Are you looking to build in-roads with your marketing efforts?

Peer-to-peer 48

Peer-to-peer Ad Building Loyalty Paid Search Agency 48