interactive relationship Conversion Related Topics 
Marketing Interactions
APRIL 26, 2022
A recent study from researchers at the University of Florida found that it’s not the question of whether people prefer a chatbot or an exchange with a human, but rather the perceived “humanness” of the interaction. Even more critical to recognize is that self-guided interactions are outpacing personal ones by a ratio of 55/45 , per Gartner.
Marketing Interactions
OCTOBER 8, 2020
To do this, it must either instigate inquiries from your buyers or invoke curiosity and engagement when used by a sales rep or dealer rep in outreach or in support of conversations. The main point about sales content is that sales reps must be able to use it effectively to engage buyers and forward sales conversations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Interactions
SEPTEMBER 9, 2021
I firmly believe this timing factors into why conversations with sales reps push to the back of the bus. If done well, you establish relationships with all those involved in the buying process. And the consistency of relevant and timely engagement will be surprising and welcome enough to get your relationship off on the right foot.
Marketing Interactions
FEBRUARY 17, 2020
To keep this simple, I posit that every time a buyer or customer interacts with your content, their context shifts. Sales Content: Evidence content that supports sales conversations to help buyers act, get everyone on board and mitigate risk of disruption with making the change. Assumptions are clearly not working. If not, it should.
Marketing Interactions
JUNE 23, 2017
Demonstrate their relationships to other members of the buying committee. And, most importantly, structure the interviews as conversations, not inquisitions. Questions to Ask Salespeople: Who do you usually interact with at prospective companies? Who else do you need to get into these conversations?
Marketing Interactions
DECEMBER 26, 2016
Clarity is just as important to those interacting externally with your content as for your internal team productivity. Where the demand generation team may need a white paper to generate leads, the sales team may need parts of it to support crucial conversations at specific stages in the buying process. Let’s take a look….
Marketing Interactions
AUGUST 24, 2021
Qualified buyers (and buying committees) who welcome sales rep conversations. Perhaps the resulting quality of engagement with sales reps can transform the relationship between marketing and sales teams. The post Rethink B2B Content for Buyer Enablement appeared first on Marketing Interactions.
Expert insights. Personalized for you.
91 
Let's personalize your content