Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. Commenters rarely engage in conversation.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. Commenters rarely engage in conversation.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

FEBRUARY 11, 2014

The NHL’s New Jersey Devils, for example, created Mission Control – a room in its corporate offices staffed in part by its most passionate fans – to track conversations about the team and its arena and interact directly with the fan base. Other team or stadium apps include options for purchasing tickets or upgrading seats. Recognition.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

NOVEMBER 12, 2010

And it means taking the conversation out of the hands of PR people and putting it into the hands of subject matter experts, influencers, and customers. PR schedules interviews between the subject matter experts and the influencers and tries to influence the interaction to put the company and its offerings in the best light. Gatekeeper.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

SEPTEMBER 18, 2009

What is a relationship model? The big question to ask is: How are relationships formed through this tool? The big question to ask is: How are relationships formed through this tool? I call this the relationship model of social media—it’s the underlying driver that attracts people to use it. Permission model. Viral model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

What is a relationship model? The big question to ask is: How are relationships formed through this tool? The big question to ask is: How are relationships formed through this tool? I call this the relationship model of social media—it’s the underlying driver that attracts people to use it. Permission model. Viral model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

JUNE 26, 2009

Monitoring is finding and tracking the conversations that are occurring about B2B marketing online. You need to identify the most important influencers in you market and track those conversations. Conversations. But Twitter lets you start to build a professional relationship without getting in each other’s face.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100