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How to Build a Modern Conversational Growth Strategy

Marketing Insider Group

Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. Marketing and sales are evolving, and Conversational Marketing is taking center stage. This is Conversational Marketing in the act. Real-Time Support: Is It Sustainable? Standardize.

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Is Conversational Content Finally a Reality?

Marketing Insider Group

Buyers want information, and they want it now. Stop shouting at your audience and start having conversations with them. The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. That’s exactly what conversational content is about.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. In the B2B environment, relationships play a key role.

B2B 234
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3 Never-Seen-Before Tactics for Website Conversion Rate Optimization

Marketing Insider Group

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. 3 Underutilized Tactics for Website Conversion Rate Optimization.

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Building a Copilot? Start with Basics of Conversational AI

Salesforce Marketing Cloud

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. Knowing what paths a user might take and considering possible content variations can help inform designs.

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Designing a Copilot? Start with Basics of Conversational AI

Salesforce Marketing Cloud

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. What is conversational AI? Many of the same rules of conversational interaction still apply.

Design 69
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10 social media monitoring tools to inform your campaigns

Sprout Social

With so many networks and interactions across social media, tracking your engagement data can be tricky. Putting your social interactions into context can uncover how to do better business. These types of conversations don’t typically pop up in your notifications. Is it time to step up your social media monitoring ?