Smashmouth Marketing

OCTOBER 8, 2009

an information technology research and advisory company. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

an information technology research and advisory company. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

DECEMBER 8, 2010

NetProspex's NetProspex Blog - The verified contact list-building behometh's blog is filled with far more than information on data. There's a lot of information in this blog, so make sure you take the time to peruse the several years' worth of articles. Definitely worth checking out.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

JUNE 30, 2009

It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Provide basic information to open the knowledge share, provide links to other information, and keep it short enough that someone can scan it and/or absorb it at the pace they desire. Keep it simple.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Provide basic information to open the knowledge share, provide links to other information, and keep it short enough that someone can scan it and/or absorb it at the pace they desire. Keep it simple.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

OCTOBER 1, 2009

Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. It got me thinking.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. It got me thinking.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. It got me thinking.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

DECEMBER 21, 2008

The conversation was extrememly informative, not just for One Hen, but for myself as well. When you spot an opportunity, someone needs to be responsible for engaging in the conversation. They scan interesting topical information, present it to us for one of us to respond and even take responses by cell phone (voice that is).

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

The conversation was extrememly informative, not just for One Hen, but for myself as well. When you spot an opportunity, someone needs to be responsible for engaging in the conversation. They scan interesting topical information, present it to us for one of us to respond and even take responses by cell phone (voice that is).

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

AUGUST 30, 2009

World”, social media experts and practitioners will describe what’s in it for sales and how they can make the most of conversations in the clouds. The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success.

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

World”, social media experts and practitioners will describe what’s in it for sales and how they can make the most of conversations in the clouds. The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success.

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

SEPTEMBER 8, 2009

We have identified a number of "choke points" in the selling process, mostly in the area of access to information and time spent on activities that (should) support the selling effort. empowers sales people with simple, efficient access to information about customers and prospects already in context, usable from the start.

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 8, 2009

We have identified a number of "choke points" in the selling process, mostly in the area of access to information and time spent on activities that (should) support the selling effort. empowers sales people with simple, efficient access to information about customers and prospects already in context, usable from the start.

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

JANUARY 4, 2009

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). Analyst reports, claims on blog articles, even conversational stats. As a marketer, I dig through numbers all the time.

Research 100

Research Effectiveness Statistics Stats 100

Smashmouth Marketing

JANUARY 1, 2009

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). Analyst reports, claims on blog articles, even conversational stats. As a marketer, I dig through numbers all the time.

Research 100

Research Effectiveness Statistics Stats 100

Smashmouth Marketing

MAY 1, 2009

Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. We're living in a conversation economy. Sort of an informal survey. What we do know is that 1. We're moving towards a world of co-creation. I call these companies Zero dot Zero.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

FEBRUARY 22, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Requests for information. Stir up a conversation amongst both attendees and remote tweeps viewing the event. Back in the fall I attended Selling Power 's Sales 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Requests for information. Stir up a conversation amongst both attendees and remote tweeps viewing the event. Back in the fall I attended Selling Power 's Sales 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

MAY 3, 2009

Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. We're living in a conversation economy. Sort of an informal survey. What we do know is that 1. We're moving towards a world of co-creation. I call these companies Zero dot Zero.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

AUGUST 31, 2009

We use a specific knowledge elicitation technique for conducting conversations with customers. Mike: If you were to be sitting on an airplane next to another VP of Sales and having a conversation, what few tips would you share with him that might lead to their exceeding their numbers in the short term? Let me explain.

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

AUGUST 31, 2009

We use a specific knowledge elicitation technique for conducting conversations with customers. Mike: If you were to be sitting on an airplane next to another VP of Sales having a conversation, what few tips would you share with him that might lead to their exceeding their numbers in the short term? Let me explain.

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

MAY 29, 2009

Clients and prospects are overwhelmed by public domain information. Finally, another lessons learned from our conference is the importance understanding the sources of opportunities and their conversion rates. Joe: I think this reinforces the fact that buyers are now in control of how they will accept and absorb information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Clients and prospects are overwhelmed by public domain information. Finally, another lesson learned from our conference is the importance understanding the sources of opportunities and their conversion rates. Joe : I think this reinforces the fact that buyers are now in control of how they will accept and absorb information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

DECEMBER 30, 2008

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers. Research those markets and aggregate the information so you can target them. Engage in a conversation.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers. Research those markets and aggregate the information so you can target them. Engage in a conversation.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

MARCH 19, 2009

But how should we incorporate this information into the management of a demand gen program? From a high level, the lead conversion is a chore: the rep is always getting pressure because these deals get stuck in pipeline, are not as active, they never seem to close, and it appears to be not worth the effort. Obvious and logical.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

But how should we incorporate this information into the management of a demand gen program? From a high level, the lead conversion is a chore: the rep is always getting pressure because these deals get stuck in pipeline, are not as active, they never seem to close, and it appears to be not worth the effort. Obvious and logical.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

JULY 29, 2010

This one thing may turn into a longer conversation that could bring out more pains and needs from the prospect and in time, turning this ‘not interested’ person into an opportunity for our clients.". Like I said, there's a lot of great information out there; what would you have added from the week?

Demand 100

Demand B2B Comparison Demand Generation 100