Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. Sometimes, you need to influence multiple decision makers or a “buying committee” through your digital marketing if you want to drive conversions that result in revenue. They often listen to podcasts or YouTube videos. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. OptinMonster is the best lead generation software that can help you monetize your website traffic. Using countdown timers is a smart conversion hack.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. It’s super in-depth, covers all aspects of making money, and it’s optimized for conversion. Not every guest post will take off.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Vision6

JUNE 17, 2020

5 Solid Reasons You Should Use It and 5 Tips to Make it Awesome. According to HubSpot, 90% of customers say it helps them make buying decisions. Aberdeen adds that organic traffic from search engines gets a 157% boost from video. 5 Tips to Make Your Video Awesome. There are so many reasons why Google loves it.

Video Marketing 80

Video Marketing Paid Search Agency Youtube Click Rate 80

SmartBug Media

MAY 6, 2020

Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. One of the biggest takeaways he shared in using social ads is that you don’t need a massive social ad budget to drive traffic and leads. just look back at Facebook’s stock price.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Limited conversion tracking: While platforms like Facebook give you instant access to insights, Twitter’s metrics are comparatively lacking. In fact, one HubSpot study finds that LinkedIn ads drive a 6.1% conversion rate for U.S.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Outgrow

MARCH 11, 2020

Pro-Tip: Top Paid Marketing Channels for Your SaaS Business. It is a cost-effective way of driving visitors to your website and then lets your conversion rate optimization magic do its work from there. You could run an attribution report in Hubspot or Google Analytics to know which of your content brings in the most revenue.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

BOP Design

JANUARY 3, 2018

Here are three quick tips to refresh your existing B2B marketing strategy. Are most of your form completions coming from organic traffic? Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) Look at the Numbers. Ditch What Doesn’t Work.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Tips Marketing Analytics Tools 51

Strategic-IC

JUNE 19, 2018

We explore 7 tips to help you get the most from video creation. With 82% of internet traffic projected to be video by 2020 ( IBM ), video has become an increasingly popular content format in B2B marketing. Indeed, videos can help to nurture leads through every stage of the funnel; HubSpot highlighted that 51.9%

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

Valasys

MARCH 5, 2020

For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers. If you’re one of the marketers seeking to evolve your content strategy in the year 2020 & beyond, the following are the tips you just can’t afford to miss: 1.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Directive Agency

JULY 31, 2023

Using first names in your messaging is a great way to increase conversion rates, plus, it adds a personal touch. HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. This video content on YouTube has 1.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Go Beyond SEO

MAY 31, 2018

Follow these tips from LinkedIn business to increase your chances of success. Additionally, if you have a YouTube channel for your business, link your videos from LinkedIn. Groups share relevant content, allow you gain new business connections, ask questions or find answers, and will drive more traffic to your LinkedIn Company Page.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

FunnelEnvy

MARCH 21, 2022

Platforms like Facebook, Instagram, and YouTube are considered supremely valuable by corporate marketers looking to quickly get in front of the right people – even if they haven’t addressed that audience previously. We’ll cover some tips to optimize your paid media lead generation campaigns in this post. Click To Tweet.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

ClearVoice

JULY 22, 2022

High-quality content naturally earns traffic, backlinks, and social shares. These four tips will help you create an effective call to action: 1. ” In-text CTAs can be a smidge longer; more on those in tip #4. Lead potential customers down the path to conversion with strong, decisive CTAs. Keep it short.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Optinmonster

APRIL 22, 2024

Without good content, building trust and getting traffic to your website is really tough. Get more traffic and improve conversion metrics with our Ultimate Guide to Content Marketing. Here are a few tips on how to go about doing it. You can’t generate leads without traffic. The reverse is true, too.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Hubspot

JULY 30, 2020

I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. You'll just have different things to look for — So instead of traffic being the number one priority, now it might be the number of shares or comments. This offer and ad are intended to increase conversions.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. This ultimately leads to optimized sales conversions. Read more on 15 Tips to Strengthen Your Content Development Strategy. The strategy thrives on the philosophy of – Build it and they will come.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works. We have collected a few tips that summarize their lifetime expertise of lead generation via automation.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Moz

JANUARY 22, 2019

What is the conversion funnel? The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. You must account for all avenues of traffic.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

ClearVoice

NOVEMBER 2, 2018

Choose from agenda tracks based on your expertise — strategic SEO, content marketing intelligence, and digital marketing leaders from 40-plus speakers (tons of brand marketing executives from companies like Microsoft, GoDaddy, Aetna and Sealed Air) who reveal the secret to more conversions and engagement through digital marketing, SEO and content.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Hubspot

AUGUST 21, 2023

Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. Jump to one of the following sections: What is a business proposal?

Template 69

Template CMS Development Examples Marketing Proposals 69

Optinmonster

MARCH 16, 2020

.” By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. For instance, HubSpot suggests asking everyone who has a Gmail address to add your blog to their Google Reader.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Vidyard

JANUARY 7, 2020

Hubspot: The Event Invitation 7.3 Promo videos drive traffic. Whether you’re targeting YouTube, LinkedIn, Facebook, Instagram, promo videos should be short and sweet (30 seconds is ideal). Conversions? Hubspot: The Event Invitation. Promo Video Best Practices 7. 5 of the Best Promo Videos 7.1 Social Ads.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Go Beyond SEO

MAY 31, 2018

Follow these tips from LinkedIn business to increase your chances of success. Additionally, if you have a YouTube channel for your business, link your videos from LinkedIn. Groups share relevant content, allow you gain new business connections, ask questions or find answers, and will drive more traffic to your LinkedIn Company Page.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Hubspot

AUGUST 7, 2018

Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention. Encourage conversation on social media accounts. SEO: Brian Dean’s YouTube strategy. Publish blog posts regularly.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

JUNE 1, 2015

We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. Also make sure that your calls to action are current in each of these pieces of content so you can turn visitors into conversions.).

Traffic 28

Traffic Outreach Content Tips 28

Vidyard

JANUARY 7, 2020

HubSpot: The Event Invitation 6.3 Promo videos drive traffic. Whether you’re targeting YouTube , LinkedIn, Facebook , Instagram, promo videos should be short and sweet (30 seconds is ideal). Conversions? Pro Tip: Use our free video script timer tool to find out how long your video will be based on your script.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Hubspot

JANUARY 22, 2020

These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). The Lawless and Factual study even revealed a few platforms that participants were already using, including YouTube, Instagram, and Twitter. Twitter Ads. Want to learn more?

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Stevens & Tate

MARCH 22, 2021

The following are a few website redesign tips to keep in mind for this year: 1. By using these tips to plan a website redesign in 2021, you will boost your chances of increasing leads and sales. Tips For Using TikTok To Reach Your Engagement Group. How HubSpot Increases the Efficiency of Your Social Media Management.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 94

Paid Content Research Product Youtube 94

Valasys

NOVEMBER 11, 2019

The following conclusions can be drawn from the above facts: How to Generate B2B Leads Using Facebook in 2020, isn’t a mystery – Facebook B2B ads can fetch considerably good leads & can successfully drive the audiences through awareness, consideration & conversion stages in their buyers’ journeys, to optimize the sales revenue.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

SocialPilot

JANUARY 11, 2024

But with over 300 million monthly active users, it is also true that traffic on the platform can keep your content out of the spotlight from your audience. To drive conversation and earn better engagement, it is important to post while your audience is online. We have gathered some data-backed facts and tips to help you in your quest.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

accelerate agency

JUNE 30, 2021

Conferences bring people together from all around the world, including niche experts you wouldn’t normally get the chance to converse with at all. Traffic & Conversion Summit . Presenting tested, proven tactics is the philosophy behind San Diego’s Traffic & Conversion Summit. Date: September 13–15.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Needless to say, a lot of iOS users are going to opt out, which will have negative implications in terms of targeting and conversion tracking.". Media Buying Tips. Strategize.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83