The 7 Attributes of Highly Effective Lead Generation
Sales Engine
AUGUST 4, 2016
That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic.
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