funnel Conversion Related Topics 
Martech
NOVEMBER 21, 2023
This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Data flows throughout the growth loop so the bottom-of-funnel data (i.e., So, I’ll use top- and bottom-of-the-funnel approaches here. Increase customer engagement.
Blue Flame Thinking
MARCH 28, 2024
A strategic marketing plan is like a funnel. Marketing is designed to increase awareness of what you offer and lead your audiences to a conversion—whether that is a purchase, meeting, or other connection. Use a marketing funnel strategy. Three key phases of the marketing funnel drive this action.
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Search Engine Journal
JANUARY 18, 2023
The post What Is A Conversion Funnel? Recognize the complexity of your customers' intent to reach and engage them effectively. Optimize Your Customer Journey appeared first on Search Engine Journal.
Optinmonster
DECEMBER 5, 2022
You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
She’ll show how the focus has moved from funnel to lifecycle, and the new battleground that is lifetime value and retention. We'll cover: 5 changes to shift the conversation from replacing churned customers to retaining more customers.
Act-On
SEPTEMBER 24, 2023
With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. Lower funnel keywords are an often neglected SEO strategy for marketers. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords.
Marketing Insider Group
AUGUST 7, 2023
Stop shouting at your audience and start having conversations with them. The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard.
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They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
This is unfortunate because it is a necessary conversation. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Whose job is it, anyway? Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms.
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