Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

markempa

AUGUST 29, 2017

According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. Want proof?

Top of Funnel 325

Top of Funnel B2B Forrester Content 325

Only B2B

APRIL 17, 2024

Their understanding of market trends facilitates lead nurturing and significantly boosts your sales conversions. This ensures your sales team focuses their energy on high-potential prospects, maximizing conversion rates. Lead Qualification: Appointment setters act as a filter, qualifying leads based on pre-determined criteria.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. Know which channels work for you. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Marketing Insider Group

SEPTEMBER 14, 2017

According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. Want proof?

Top of Funnel 235

Top of Funnel B2B Forrester Content 235

Zoominfo

SEPTEMBER 14, 2021

So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021.

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

KoMarketing Associates

FEBRUARY 26, 2020

Forrester and Yieldmo recently published the “Attention 2.0: Enhancing Ad Measurement Beyond Clicks and Viewability” report, and statistics showed that only 40% of marketers are confident in their organization’s ability to measure the conversion rate of their mobile advertising efforts.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. . Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Zoominfo

OCTOBER 12, 2022

Wing was able to lean on ZoomInfo’s Chorus conversation intelligence solution and its SalesOS platform to analyze successful deals and perform lightning-fast research on her new territory and team. For sales professionals, conversations aren’t just about closing deals — they’re also about cultivating relationships.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Zoominfo

OCTOBER 27, 2022

According to Forrester Consulting, sales teams with leading Diversity, Equity, and Inclusion (DEI) practices boast an average lead-to-opportunity conversion rate of 54% — twice the rate of teams lagging in DEI. More diverse sales teams are shown to perform better on several key metrics.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Make intent data trends work for you.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Only B2B

APRIL 10, 2024

Common MQL Challenges in B2B sales funnel A B2B sales funnel refers to sequence of stages from top to bottom, guiding leads from awareness to conversion. However, this journey often faces challenges that can hinder MQL conversion. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. AI Trends by Sector. Forrester forecasts one million U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Seismic

SEPTEMBER 16, 2020

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. This year, Forrester redefined how it evaluates sales enablement. And, with this in mind, we welcome the change Forrester has made in how it evaluates the sales enablement space.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Forrester 69

Seismic

NOVEMBER 2, 2023

How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. This shift toward AI integration isn’t just a trend, it’s a strategic move that’s already paying off.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

The Point

AUGUST 16, 2019

For example, use the subject line to describe the offer, and the preview text to deliver a key benefit or two: New Forrester Report on 2019 B2B Buyer Trends 7 key ways marketers should adapt to today’s buyer behavior. 5 Tips for More Effective Email Preview Text Click To Tweet. and finally, a note about character length.

Effectiveness 157

Effectiveness Tips Forrester CAN-SPAM 157

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. By using the most trending platform?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). By doing this, we can better help them get what they want (and increase conversion).

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

KoMarketing Associates

OCTOBER 22, 2012

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Tim Ash was on the conversions in a social world session and one piece of advice he offered was to get more out what you’re doing. Top Trends from Pubcon 2012. Top Tips from Pubcon 2012.

Tools 120

Tools Trends Tips Social Networks 120

Top Rank Marketing

OCTOBER 20, 2023

Advance the Narrative: To transcend the typical tech sales conversation, ServiceNow introduced ‘ Workflow ‘, a platform tailored for senior leaders and the general business audience. Think of it as a niche business publication, populated with original research, trend analyses, and special reports.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Cheri what is your perspective on this and where do you see these trends leading and what are key lessons learned? In-person events, long a staple of marketers, are not an option currently.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Onalytica B2B

FEBRUARY 28, 2019

Influencers in this space have the unique position & unprecedented opportunity to drive this global conversation in a way not previously available for established fields such as oil & gas, through engaging directly with the public – potentially disrupting the role traditional media outlets held. Digital Trends. Digital Trends.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Factors such as economic conditions, industry trends, and technological advancements can all impact the buyer’s journey. Delivering the content we ‘think’ our customers want has proven ineffective. What can we do to change that?

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video. Continue the conversation on our Facebook or Google+ pages.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Biznology

FEBRUARY 14, 2022

The idea of differentiating these two kinds of data collection has been around for at least a few years, apparently having been conceived by Forrester in 2018. Whether or not there really is an appreciable difference between first- and zero-party data is debatable, but the conversation surrounding them is most definitely worthwhile.

Forrester 104

Forrester Differentiation Opinions Social Media 104

Heinz Marketing

MAY 17, 2023

It involves leveraging content engagement and performance data to understand buyers’ interests, increase engagement, and conversions. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

It involves leveraging content engagement and performance data to understand buyers’ interests, increase engagement, and conversions. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

Analytics 52

Analytics Personalization Automation Case Studies 52

Sprout Social

FEBRUARY 28, 2024

For example, Sprout unifies all incoming messages into the Smart Inbox , where you can monitor incoming messages, foster conversations, respond to your audience quickly and prioritize the most urgent customer needs. Today, 76% of social marketers say their team’s insights inform other departments, according to the Index.

Social Media 103

Social Media Work Management Marketing Management Media 103

Only B2B

MARCH 6, 2024

But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. Understanding the lead generation vs lead qualification is crucial to smoothen your sales process and maximize conversions. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Zoominfo

AUGUST 12, 2018

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. AI Trends by Sector. Forrester forecasts one million U.S. jobs by 2025.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Marketing for B2B ecommerce gets almost no attention. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121