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| | THE ROI GUY
MARCH 30, 2011 Spring has Sprung, and So Should New Sales and Marketing Practices
If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. It is not often we see so many thought leaders and pundits confluence around such significant observations: • At Forrester , sales enablement analyst Scott Santucci indicates that “We are in the middle of a major transformation in the B2B sales model, driven by customer’s enterprise-wide strategic procurement initiatives to buy only what they need at the lowest possible price”.
| | B2B MARKETING INSIDER
DECEMBER 20, 2012 Marketing In Real-Time – The New Trading Room Floor
Traders crawled through data, news, and even weather forecasts to gain an edge. Marketing data is crawling across the screens behind me in real time – campaigns, pipeline, conversion rates, web traffic, social media and more. The dashboards answer questions like: What was the unsubscribe rate from that new campaign? By Brian Kardon - CMO, Lattice Engines. Any edge.
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| | WEBBIQUITY
JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. And much more.
| | HUBSPOT
JUNE 29, 2012 21 Internet Marketing Stats That Will Blow Your Mind
Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Take a gander!
| | INSIGHTIQ BLOG
SEPTEMBER 15, 2011 3 Steps to Building a Strong Mobile Commerce Foundation
Although mobile commerce is expected to reach some $31 billion by 2016, at a compounded annual growth rate of 39% 1 , the channel remains a huge missed opportunity for most brands. Forrester reports that 45% of mobile users would use their smartphone to purchase products if they knew their number would be kept private, and 44% claimed they would if mobile payment services were more secure.
| | ENGAGE
APRIL 6, 2011 101 Online Video Stats to Make Your Eyes Glaze Over
Using Flimp media brochures, Rich Media generates a 400%-700% increase in viewer engagement and response rates using online video compared to static content online such as text and graphics. Video E-mail messages generate 2-3 X higher click-thru rates compared to static E-mails. More than 50% of videos on YouTube are rated or include comments from viewers. of the U.S. billion.
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INBOUND SALES NETWORK A Guide to Understanding the B2B Buying Process
| THURSDAY, JANUARY 5, 2012
Research reports that 65% of vendors that create the buying vision during these early states get the deal. And this is all done before buyers even engage in conversation
with the salespeople. By the final decision, Forrester
Research indicates that 35% of decisions involving vendor selection are made, making it more important to establish connection and engagement during the earlier phases. The economic forecast
is very clouded, making it difficult for companies to make significant investments and drive change. The B2B Buying Process. Awareness. Evaluation. MORE >>
VIEWPOINT CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
| TUESDAY, MARCH 6, 2012
The study goes on to say those sales teams that “exceed expectations” in understanding their customer’s buying process can expect their win rate
to improve by 38%. As Forrester
Research analyst Kerry Bodine said , “Once the customer journey is truly understood, CMOs need to help their teams take an honest look at how they influence each touch-point along the way…In addition to understanding their own roles, marketers also need to understand how other internal employees and external partners influence the customer experience.” Chapman. MORE >>
MODERN B2B MARKETING 7 Ways To Kick Start B2B Sales Teams
| THURSDAY, FEBRUARY 10, 2011
More collaboration also leads to improved revenue forecasting
because sales can get a more complete picture of prospects yet to enter the sales funnel during forecasted
periods. arena, there are new and better ways to fine-tune the entire sales process from lead generation through sales conversion
. Track your efforts – Using software that helps tracks leads through the sales process and report back to both the sales and marketing team about average time-to-close and conversion rates
. Sales 2.0 MORE >>
MODERN B2B MARKETING How to Measure the ROI of Your Marketing Programs
| THURSDAY, MARCH 14, 2013
For example, instead of waiting to see the actual results of a tradeshow, this approach looks at what impact the tradeshow had at the top of the revenue cycle, and embellishes that view by estimating the tradeshow’s long-term impact based on historical conversion
metrics. The outcome metric (what you measure) can be anything: revenue, profit, leads, search traffic, conversion rates
, average selling price, etc. According to a MMA/Forrester
/ANA study, 87% of senior marketers did not feel confident in their ability to impact the sales forecast
of their programs. MORE >>
HUBSPOT The Sales Game Has Changed: Here's How to Adapt
| TUESDAY, APRIL 3, 2012
This is a guest post written by Dave Kurlan , a top rated
speaker, best selling author, and sales development thought leader. His top-rated
business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. In other words, successful salespeople have found a way to have a two-way conversation
instead of a sales pitch using great new technology that has developed over the past several years. The sales profession has come a long way -- and I'll venture to say that much of the changes have occurred as recently as the last 5 years. The result? MORE >>
- Is Your Revenue Engine Running Out of Gas? INBOUND SALES NETWORK | THURSDAY, AUGUST 11, 2011
- Are You Setting Your Sales People Up For Success? INBOUND SALES NETWORK | TUESDAY, MARCH 15, 2011
- Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- 64 B2B Marketing Tools and Resources MODERN B2B MARKETING | TUESDAY, NOVEMBER 11, 2008
- Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast B2B MARKETING ZONE POSTS | MONDAY, MAY 3, 2010
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