markempa

JULY 6, 2017

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. Quick Intro to lead management.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Marketing Insider Group

FEBRUARY 5, 2024

NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Ruler Analytics) Professional services have the highest conversion rate at 4.6%.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Better communication between departments, means less leads left sitting on the table because they were marked as ‘not a fit’. More collaboration also leads to improved revenue forecasting because sales can get a more complete picture of prospects yet to enter the sales funnel during forecasted periods.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Hubspot

JUNE 29, 2012

Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. Source: Forrester Research ) Commerce is shifting more and more online. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

APRIL 3, 2012

This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. 4) Leverage lead generating and lead nurturing tools.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. Read more on How is Omnichannel Remarketing Effective in Accelerating Conversions.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69