Contently

APRIL 20, 2023

With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important? Organic traffic refers to traffic that comes from search engines or other sources without direct payment.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

seo.co

FEBRUARY 15, 2022

But the sad truth is that most blogs receive zero traffic and shares: Despite this example of the Pareto Principle, all indicators point to the notion that blogging continues to gain in popularity and shows no sign of slowing down. A great tool for sharing useful information. Useful for optimizing content for search. Place Affiliate Links.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. Recommended reading: What is a Good Conversion Rate?

Conversion Rate 77

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 77

Trade Press Services

MARCH 11, 2024

Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years. There’s also an increasing realization that the value of traffic you get from search and social may not be as valuable as we originally thought, especially if you’re not converting that audience.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Scoop.it

MAY 4, 2023

With that said, if you wish to improve the footfall on your digital channels, it is crucial to know how to get users to generate content for your brand and leverage that content to increase traffic. In the sections below, let’s explore seven ways to boost your website traffic with user-generated content. What is User Generated Content?

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. Based on the average conversion rate of 5%, the creator makes 5 sales and earns $500. How to get free traffic to your landing page.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Navigate the Channel

JUNE 19, 2023

Let your audience know about your valuable content to generate interest and drive traffic. Evaluating and addressing potential content marketing mistakes can help boost traffic and engagement. If your audience members look at your content, but aren’t the focus of it, they will not share it with others and your traffic will stop cold.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Contently

MAY 30, 2018

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. To hold off extinction, some companies have turned to the Facebook group. Facebook was originally known for organic distribution.

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

Unbounce

AUGUST 26, 2021

For years, it’s been widely accepted that videos can (and do) boost your conversion rates. At Unbounce, we love to learn—and lucky for us, we’ve got access to data from millions of landing pages (and billions of conversions) that we can use to determine whether marketing “best practices” hold up. How We Got Our Data.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

seo.co

OCTOBER 6, 2021

In the last section, I walked you through the steps of creating an “optimal” conversion opportunity—essentially setting the stage for the average user to want to convert. Your first step should therefore be choosing the “right” platforms—the ones with the highest likelihood of sending appropriate traffic to your site.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Huptech Web

SEPTEMBER 22, 2023

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? Welcome to the Beginner’s Guide to UTM Parameters for Better Conversion Tracking! Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Optinmonster

DECEMBER 7, 2023

Are you getting traffic to your Shopify store that’s not converting well? A countdown timer is a clock displayed as a popup or a countdown timer bar to help online stores improve the conversion rate on a landing page. Adding TrustPulse to your site gives you an instant lift in site conversions by up to 15%. Want even more?

Conversion 68

Conversion Urgency Marketing eCommerce Display 68

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Optinmonster

JUNE 5, 2022

In this article, we’ll learn what geotargeting is and how to use it to drive up your conversions and sales. There are many ways to use geotargeting online to boost your conversions: Offer free same-day delivery. So using geotargeting to boost your local search position can increase your traffic, leads, and sales.

Conversion 118

Conversion Click Rate Tagging Display 118

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal.

Landing Pages 73

Landing Pages Paid Content Facebook Optimization 73

Unbounce

JULY 7, 2021

They don’t have the luxury of spending their whole day just thinking about marketing campaigns, landing pages, and conversion rates. ” Conversion Intelligence—A Smarter Way to Market. But at the end of the day, what most marketers want is more conversions. They generally have fewer resources. Unbounce Survey].

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Convince & Convert

JANUARY 14, 2015

However, if traffic’s been dying down (especially after the recent organic reach debacle ), you may need to revamp your social media marketing strategy (if you have one already) or create a new one with the assistance of an expert or an agency. Today, the organic reach of Facebook page posts has reduced by a drastic 80%–90%.

Social Media 165

Social Media Traffic Media Advertising Agencies 165

Convince & Convert

MARCH 25, 2015

I have a friend in SEO who consistently pumps out posts about strategies to drive “massive traffic” to your blog or website. As any experienced marketer knows, nearly all of this traffic is represented by people who take a quick glance at a link and then never come back again. It’s not even traffic , for heaven’s sake?

Traffic 168

Traffic Ad Building Paid Search Agency Advertising Agencies 168

Only B2B

NOVEMBER 23, 2021

This implies that if your organization produces quality material that puts it ahead of the competitors, they’ll likely persist through the sales conversation process. Opportunities: When real sales conversations are started, SQLs turn into opportunities. Ought to Drive Target Audience Traffic to Adaptive Content.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Or simply, paid.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Contently

JANUARY 16, 2019

According to the article, roughly half of traffic and engagement is fraudulent. Those brands are houses built on sand, and the brands that rely on false metrics will never see conversion. The post If Half of Web Traffic Is Fake, Good Content Marketing Is Even More Important appeared first on Contently.

Traffic 153

Traffic Content Marketing Paid Search Agency Content 153

Contently

NOVEMBER 8, 2016

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. We had a nice conversation on the phone and continued it via email.

Facebook 162

Facebook Social Networks Advertising Mediums Mobile Advertising 162

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Here’s an important note for non-U.S.

Facebook 128

Facebook Advertisements Advertising Features 128

Optinmonster

DECEMBER 19, 2022

You can also use exit popups to grow your email list and increase traffic across your website. How Do Exit Intent Popups Work to Increase Conversions and Sales? Even if you know how the tech works, you might be wondering why exit-intent popups work so well to boost your conversion rate. How do exit intent popups work?

Intent 95

Intent Top of Funnel Examples Conversion 95

Optinmonster

FEBRUARY 23, 2021

Do you want to create a personalized popup for greeting website visitors from Facebook? Whether you’re running a Facebook ad campaign or just looking to drive more organic traffic, you can create campaigns targeted specifically to visitors from Facebook with a custom popup. Boosting conversions and sales.

Facebook 64

Facebook Marketing Websites Template Display 64

Optinmonster

JANUARY 13, 2021

Are you looking to boost traffic on your site using push notifications? In this article, we’ll show you how to easily create push notifications to boost traffic and conversions on your WordPress site. So it’s easy to see why all top businesses including LinkedIn, Netflix, and Facebook use them.

Traffic 78

Traffic API Click Rate SMS 78

Outgrow

MAY 20, 2020

9 Must-Have Conversion Rate Optimization Tools In 2020. But, as you dig deeper into your website metrics dashboard, the feelings may start to fade if you find that the number leads and conversions have remained stagnant. Ever thought of conversion rate optimization tools? Conversions are the fuel that keeps websites alive.

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105