ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. Here are some salient points to our conversation. You can connect with Jill and learn more about Oracle via the following resources: Twitter: @jill_rowley. Stay Tuned.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

KoMarketing Associates

AUGUST 23, 2016

The concern is that posting quotes or images from other people or brands (much more acceptable on Twitter and Instagram) will not reinforce your brand and instead reinforce others. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. But when you produce content that surprises, informs and delights, you don’t have to market it.

Eloqua 120

Eloqua Blogger PR Forrester 120

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Customer Experience Matrix

DECEMBER 19, 2011

Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

ANNUITAS

APRIL 11, 2011

Like never before, buyers can access information via the web, social sites, Twitter and blogs. I’ve had the opportunity to get to know Jill over the last two years and still recall my first conversation with her. Because she never tried to sell me anything or even try to get us to partner with Eloqua. the sales person).

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Marketing Insider Group

JANUARY 8, 2013

Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Ledger Bennett

JUNE 25, 2018

This content was amplified on Twitter and LinkedIn by connecting with users in the customer base and those with specific job functions to T&T’s offering. On Twitter, AT&T retweeted positive press about their customer and sent tweets containing questions that were linked to the blog articles they had written. The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. As B2B marketers think about developing content marketing campaigns and how visitor conversion benchmarks will be met in 2013, these types of content offers are worth referencing.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Join and Drive the Conversation Your content needs to create conversation and dialogue in the market on an ongoing basis.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Marketing Insider Group

JANUARY 29, 2013

To measure this, you need to evaluate your share of conversations! The New Marketing Metric: Share of Conversations. Share of conversations is the percentage of time your brand shows up in online conversations. . It also shows how well your whole ecosystem is engaging the market in conversations. Image Source.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Convince & Convert

APRIL 29, 2012

” I’ve even heard on more than a handful of occasions the conversational shoulder shrug of “we can get software approved, but we can’t add headcount.” A report that shows total number of Twitter impressions. Check it out below, it’s very meaty.). A report that shows growth of social media mentions.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

markempa

NOVEMBER 29, 2016

Also, I saw the potential for social and how it would help me, as an individual salesperson, be where my customers are, be visible and valuable to my customers, to be part of the customer conversation. Twitter is much more conversational. Jill: The absolute easiest and fastest way to get my attention is on Twitter.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Getting the Most from Salesforce.com: A Conversation with David Taber. Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. Salesforce.com Webinar Invitation Gets It Right.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Facebook Twitter LinkedIn.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Facebook Twitter LinkedIn.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

ANNUITAS

FEBRUARY 19, 2015

See what people are talking about, and participate in the conversation. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. Whatever happened to the Eloqua Experience? Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Heinz Marketing

FEBRUARY 26, 2018

What a great conversation I had with Joyce Brown, VP of Customer Success at Allocadia. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Listen in and/or read our conversation below: Matt: Welcome to a winter Olympics edition of Sales Pipeline Radio. They love it. Matt: 50%.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Facebook, Twitter, Blogs have diff context. Then conversation should flow there. Hoovers Context also involves previous conversations.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Facebook, Twitter, Blogs have diff context. Then conversation should flow there. Hoovers Context also involves previous conversations.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Vidyard

MAY 12, 2015

Through interactive video, marketers can create a two-way conversation with their audiences and drive deeper engagement in their content experiences. “We Register here: [link] About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. A dashboard lets users pick widgets to display selected information.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Conversion (tracking prospect to customer). Batista is the Content Marketing Manager at Oracle Eloqua. Follow Amanda on Twitter @AmandaF_Batista.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

KEO Marketing

NOVEMBER 18, 2015

What’s more, audiences are increasingly driving conversations about brands rather than listening to companies talk at them. Two-way conversations. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations. Influencer evangelism.

Public Relations 48

Public Relations Social Media Media PR 48

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. The Innovation Showcase will take place at 5:30 p.m. About Vidyard.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

JANUARY 14, 2015

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Learn more at www.bvp.com and follow us on Twitter @BessemerVP. To learn more about Vidyard, please visit www.vidyard.com.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Learn more at www.bvp.com and follow us on Twitter @BessemerVP. To learn more about Vidyard, please visit www.vidyard.com.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. [I I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Vidyard

MAY 12, 2015

Through interactive video, marketers can create a two-way conversation with their audiences and drive deeper engagement in their content experiences. Register here: [link] About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

ViewPoint

AUGUST 30, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

DECEMBER 22, 2011

Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Most Marketers Clueless About Social Media Conversations [link] | Wow, this is almost shocking, actually! #SM RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. jeremyvictor. Jeremy Victor.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Capstone Insights

JANUARY 17, 2018

Funnel management: Document your organization’s marketing funnel, including the conversion points between each stage. In fact, I remember having to explain what marketing automation was to my VP back when Eloqua synced to SFDC via a report in SFDC that had to be downloaded a few times a day. Twitter LinkedIn.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49