Webbiquity

FEBRUARY 10, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Twitter is a much more casual and conversational. To Be Part of the Conversation.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. promote events, meet up at trade shows). Facilitate offline connections (e.g., Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on Bebo. Share this on Facebook.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

MARCH 9, 2010

Or they have phone conversations but never meet face to face. Because of the intimate, informal nature of Facebook, it is the ideal venue to showcase personal content related to your company that may not be appropriate on a corporate website or even a LinkedIn profile. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. And most importantly: are your customers talking about you? Interacting. Tweet This!

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

FEBRUARY 21, 2011

Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Share this on Bebo. Share this on del.icio.us.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100