Buzz Marketing for Technology

JANUARY 19, 2010

Communication – communicating with them in an ongoing conversation. Conversion – and then converting them at the illusive moment of need. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Connection – connecting with the audience you wish to attract.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Ryanair spokesman Stephen McNamara then confirmed the comment was genuine, while adding his own take on social media to the conversation. "It

Social Media 120

Social Media SIC Media Peer-to-peer 120

Writing on the Web

MARCH 17, 2011

When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. A personal conversation solidifies trust in you. A phone conversation ensures they get the best use out of their purchase.

Consulting 100

Consulting Digg Buzz Blogger 100

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This! Share this on Facebook. Share this on Linkedin.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Social Sharing (YouTube, Flickr, SlideShare, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

JULY 12, 2010

Also known as a sales page, squeeze page). Don’t like the way hard-selling marketers format long sales letters. There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Rant: The Problem with Formatting Sales Pages.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Buzz Marketing for Technology

MARCH 11, 2010

If you are to survive and thrive in this connected world, you must mine — not just monitor — these conversations to respond and glean insights that will inform your future strategy. The trick is you just have to be able to listen and show up to the right conversations! To me this is the most fertile area on which to prove ROI.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Even conduct the sale with payment options like PayPal in the future. Tweet This! Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

JUNE 25, 2010

They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. There is Nothing Wrong with Selling.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Writing on the Web

DECEMBER 13, 2010

They love people and love conversations. Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions. Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak. The larger the group, the better. Please share.

Practices 100

Practices Content Marketing Digg Content 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Blog: informal / conversational tone. Thanks to commenting, a blog is (at least potentially) more of a two-way conversation, like using a telephone. Blog: educational.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Here are six key points that surfaced from our conversation. Most sales people still don’t. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

How can you improve conversion rates? 5 ways to boost your lead conversion rate by iMedia Connection. 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Aaron interviews Ben and Karl from Conversion Rate Experts (CRE) by SEO Book. Keep your search marketing program growing?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Involving sales at this time is a good idea. Will it be by tracking number of closed sales?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. In the last post we covered how to create a Social Media Lead Flow. But what if you don’t have a listening platform? Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

JANUARY 28, 2011

Spotlight on AdWords Search Funnels – Part 1 by Google Conversion Room Blog. Noting that “The standard approach to conversion reporting traditionally focused on a customer’s last click on your ad. 6 Steps To Raise Your Quality Score by PPC Hero. You’ve actually got A LOT of company. Share this on Bebo. Post on Google Buzz.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Focus Web Experimentation Product Experimentation The UI and UX of the website for higher conversion, better engagements, or other web-specific goals. Test different criteria for what defines a PQL to refine the sales team’s focus on the most promising leads.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

NOVEMBER 23, 2010

Social media also provides a variety of near real-time methods for measuring audience response, so marketers know more quickly what works and what doesn’t. You can’t get that from a print ad. Got your own reasons to be thankful? Leave a comment to share. Share this on Bebo. Subscribe to the comments for this post? Share this on Facebook.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Social and Alternative Search Engines. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

MARCH 9, 2010

As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. Or they have phone conversations but never meet face to face. It’s more about making current sales cycles more productive than about generating new potential business. They buy from people.&# Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Writing on the Web

OCTOBER 13, 2010

The company does sales training using neuroscience as it applies to what influences buying decisions. 10 Conversion Tips from Brain Science. I just love this site: SalesBrain , a neuromarketing company. I recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

MAY 20, 2010

It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Share this on Mixx. Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. And most importantly: are your customers talking about you? And if so, what are they saying?

Social Media 100

Social Media Media Social Networks Network Marketing 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? An example would be a triggered email inviting someone to comment on a Facebook conversation if they mention your company name in Twitter. .

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? A better practice: “In group discussions, don’t ask questions or make comments that are obvious sales pitches. Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic. For industry-specific content, LinkedIn Pulse is also worth checking out.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Online Marketing Institute

NOVEMBER 2, 2009

You can’t afford not to be part of that conversation. Start by listening to the conversations already happening, using a social media monitoring tool like Radian6 or Techrigy SM2. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JULY 28, 2008

He also wrote " Blogging The Market - How weblogs are turning corporate machines into real conversations " several years ago, more of a cri du coeur at a time when blogging was still fresh and (perhaps) innocent. Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps. Powered by Qumana. Enterprise 2.0

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100