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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! And furthermore the path is unique to each company. If you have any insights on how best to get there please share them.

iCrossing 100
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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

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B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Once you have the right people in place, you need to start with a conversation.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. In SEO, how important is a page one ranking?