Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. That’s where teams start driving leads to conversion and driving revenue. Will you do ABM advertising and retargeting with tools such as Demandbase or Terminus to drive inbound? You can read a case study here.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. That’s where teams start driving leads to conversion and driving revenue. Will you do ABM advertising and retargeting with tools such as Demandbase or Terminus to drive inbound? You can read a case study here. Tweak titles slightly?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

DealSignal

MARCH 20, 2018

And research shows that ABM does foster revenue growth: a study by Demandbase and Demand Metric found that 60% of companies doing ABM for a year reported at least a 10% revenue increase and nearly 20% reported a revenue increase of 30% or more. Earlier we were talking about fast revenue growth being a driver for ABM. Candidly, ABM works.

Account Based Marketing 55

Account Based Marketing Ideal Customer Profiles ABM Work Management 55

Full Circle Insights

APRIL 15, 2021

Data on clicks and open rates is useful, but it doesn’t resonate beyond the marketing department. Marketing notes lead volume, velocity and conversion rates, and sales assess lead quality. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit.

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85

Full Circle Insights

AUGUST 4, 2020

It’s a bit trickier in digital marketing because martech point solutions provide data on activities — page views, open rates, etc. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Demandbase Attribution Debate Yields Surprises. Welcome to SearchTheForce.com.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Top of Funnel 52