A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
NuSpark Consulting
DECEMBER 18, 2011
Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. The issue here is improving conversion rates while capturing intelligence.
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