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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. The issue here is improving conversion rates while capturing intelligence.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 10) eLearning — checklists, directed sales tools, self-serve courses, quizzes, certifications, etc.