ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. An ABM strategy shifts the focus of your marketing team from generating large volumes of leads to identifying and reaching out to fewer, more qualified prospects.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

InsightSquared

SEPTEMBER 5, 2018

Fred Shilmover , CEO and founder of InsightSquared, Kevin Raybon , VP, Global Sales Operations at Thomson Reuters, Linda Fitzek , VP of Business Operations at EverString and Jessica Fewless , VP, ABM Strategy, Field and Partner Marketing at Demandbase. However, the challenge remains: How can these teams integrate to optimize for growth?

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Where can I find it: [link]. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. They have a vast library that spans across all marketing topics.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

PathFactory

MAY 3, 2022

Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Marketing no longer generates a lead and throws it over the proverbial wall to sales without context – that’s not going to generate revenue and make the company successful.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Full Circle Insights

SEPTEMBER 12, 2022

We’ll explain what Account Based Marketing is, review its benefits, share the importance of measurement, and give some tips on how to implement an ABM strategy that engages with more prospects, creates more conversations, and ultimately generates more revenue. If you’re going to invest in ABM, you need to be sure your efforts lead to success.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. PathFactory is surfacing some amazing buying signals that will allow our sales teams to follow up with accounts showing real intent to purchase.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Lattice

MAY 24, 2016

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). They’ve seen about 20% higher conversion rates on outbound.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 102

Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. Our conversion rate to opportunity and win rates won’t be high enough to justify the effort and budget. In addition to LinkedIn, we also use Demandbase for display advertising.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Onalytica B2B

JULY 15, 2015

Demandbase. Demandbase. Lead Forensics. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks. Francois Mathieu. ActOnSoftware. Act-On Software, Inc. CopywriterTO.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DemandBase

MARCH 1, 2019

Marketo—one of the leading providers of marketing automation software— offers the following : 80% of marketers who track ROI say that ABM outperforms other marketing strategies, often significantly. The post How Account-Based Marketing Can Boost Sales Enablement in Your Company appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Unbound B2B

FEBRUARY 6, 2023

As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and boost sales. According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. Now, that’s a compelling number, right? The result?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Content4Demand

AUGUST 17, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. Or you can use what we called topic of interest campaigns at Marketo. Elevating the Buying Experience.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Strategic-IC

NOVEMBER 10, 2020

It’s about being laser-focused on their needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders. And we’re focusing on not only the lead but the account as a whole. Less than 1% of leads turn into customers. The B2B Lead. Sirius Decisions.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. LinkedIn conversation ads to warm up and drive to an ABM landing page, email to further nurture, etc.?) After accounts and target contacts have been properly selected, content created, etc.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. By approaching AI with an open mind, marketers can lead emerging technologies in transforming the way business and society works. Transform Data into Business Insights.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Strategic-IC

JUNE 11, 2019

Marketo CMO, Sarah Kennedy, emphasised the importance of reporting customer feedback right to the top of the organisation in order to bring about truly transformational change. According to Demandbase CMO Peter Isaacs, the main KPIs for modern advertising include reach, engagement and efficiency. Related: 3.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Content4Demand

APRIL 10, 2019

Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience. Marketing Operations Leading The Charge For Experience At Scale.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

FunnelEnvy

MARCH 16, 2020

That offer could be content, starting a free trial, contacting the sales team or whatever is both most relevant for them and maximizes their likelihood of conversion. FunnelEnvy’s platform has out of the box support for three leading firmographic vendors – Clearbit , Demandbase and Kickfire. Getting Started.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

Directive Agency

JANUARY 9, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

ANNUITAS

FEBRUARY 19, 2015

See what people are talking about, and participate in the conversation. Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California. Put together by B2B marketing technology platform Demandbase , this one makes the list because of its focus on a fast-growing discipline within B2B, Account-Based Marketing.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Directive Agency

JANUARY 8, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 9, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. This is a problem: By allowing the marketing content to stop at one of these steps, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. This is a problem: By allowing the marketing content to stop at one of these steps the event, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends.

Planning 48

Planning Top of Funnel Promotion Content 48

Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 21, 2010

Note: Jigsaw is also a Marketo customer and partner.). Like Marketo, Jigsaw is a founding member of the Marketing Cloud , an alliance of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective. What do you think?

Jigsaw 48

Jigsaw B2B Sales Buy B2B Marketing 48

Circle Studio

NOVEMBER 8, 2018

Marketing automation solutions such as HubSpot, Act-On and Marketo offer a much more comprehensive online marketing solution for firms that have/are investing heavily in their websites and content marketing. Conversion optimization and testing platforms such as Unbounce can help marketers drive more results from their web efforts.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Adobe Experience Cloud Blog

JUNE 27, 2010

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). Integrating social media with traditional CRM has enabled organizations to: Focus more on conversations than strictly on automated processes.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Golden Spiral

NOVEMBER 8, 2018

You’re leading with a tactic and not strategy. You want a visitor to become a lead and eventually make a buying decision. If you intend your website to be a brochure to support your sales team, then you don’t need to pay as much attention to conversions on your contact page (because you are already having an active conversation).

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SmartBug Media

NOVEMBER 21, 2022

Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. Beyond data enrichment, you can also identify target accounts through predictive analytics using lead scoring and account intelligence. Marketo Engage.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105