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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

ZoomInfo also integrates with the marketing and sales resources that you already use, such as HubSpot, Google Chrome, and Salesforce. Demandbase. If you’re a B2B organization, Demandbase might appeal to you because according to its website, “Demandbase is the only demand-side platform built around B2B accounts and buying teams.”.

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Top Marketing Blogs You Should Be Reading

Kabbage

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Analytics, SEO, and Conversion optimization Blogs.

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Top Marketing Blogs You Should Be Reading

Kabbage

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Analytics, SEO, and Conversion optimization Blogs.

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Content + Intent Data: Elevating the Buying Experience

Content4Demand

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. Or you can use what we called topic of interest campaigns at Marketo. Elevating the Buying Experience. So that’s pretty interesting.

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” ” ( via FT ) In fact, 95% of our decision-making takes place in the subconscious mind.

B2B 94
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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. New technologies are emerging and showing up in our everyday lives at a rapid rate.

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5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Tactic #2: Take Advantage of Google Customer Match.