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JULY 2, 2010 [Conversion, CTR] Banner Ads Work; Really
The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. Related posts.
JULY 2, 2010 | NUSPARK
[Conversion, CTR] Banner Ads Work; Really
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