Remove rate
Remove Conversion Remove CTR Remove iProspect Remove Purchase
article thumbnail

Banner Ads Work; Really

NuSpark Consulting

The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. Key metrics they track are brand awareness, product preference, then purchase intent.