Customer Experience Matrix
NOVEMBER 19, 2008
So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Of course, you want some wiggle room to add intriguing new products that they may not know about. Still, they are much larger firms and do much more marketing than Manticore or Market2Lead.
Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. In fact, LucidEra is releasing a new module for lead conversion analysis today to address this very need.
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Customer Experience Matrix
MARCH 5, 2009
The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Perhaps I'm just starved for attention, but I do in fact appreciate the feedback. Here, then, is the final usability matrix.
LeadSloth
AUGUST 10, 2010
And of course, that’s what Loopfuse and Genius.com hope for. Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Why are they doing this?
Customer Experience Matrix
JULY 22, 2010
Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. I had a conversation today with one vendor who argued that success still depends mostly on helping new users get value from their systems. The more interesting question is who will be the buyers. The obvious candidates are CRM vendors.
Customer Experience Matrix
MAY 25, 2010
Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations. Tags: demand generation marketing automation market2lead oracle.
Customer Experience Matrix
FEBRUARY 4, 2009
Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. [I My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail.
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