42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate.
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