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| | WEBBIQUITY
JULY 24, 2012 [Conversion, Cost Per Click] Seven Common AdWords Mistakes to Avoid
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing. Not dayparting.
| | FATHOM
NOVEMBER 15, 2013 [Conversion, Cost Per Click] 5 Paid Search Metrics for Schools and Education Companies
'Due to the competitive nature of digital marketing in the education industry and the higher than average costs per click (CPC), whether it be for small local schools or national higher education providers, it’s essential to know which paid search metrics are important to your company. Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA). Cost per Enrollment (CPE). Lead to Enroll Rate.
NOVEMBER 15, 2013 | FATHOM
[Conversion, Cost Per Click] 5 Paid Search Metrics for Schools and Education Companies
AUGUST 19, 2013 | HUBSPOT
[Conversion, Cost Per Click] How to Save Up to 50% on Your PPC With Quality Score
JULY 10, 2013 | SYNECORE
[Conversion, Cost Per Click] From the Intern Desk: A Guide to Digital Marketing Acronyms
APRIL 18, 2013 | HUBSPOT
[Conversion, Cost Per Click] 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
MARCH 22, 2013 | BLOG MY CALLS
[Conversion, Cost Per Click] Pay-Per-Call Smashes Pay-Per-Click: A Case Study
JULY 24, 2012 | WEBBIQUITY
[Conversion, Cost Per Click] Seven Common AdWords Mistakes to Avoid
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| | WEBBIQUITY
FEBRUARY 25, 2011 [Conversion, Cost Per Click] Seven Expert Search Engine Marketing Guides
How can you improve quality scores to get a higher ad position at a lower cost? How can test to increase conversion rates while reducing the cost per conversion? How to quadruple a conversion rate by Google Website Optimizer Blog. How to Double Your Conversion Rate in the Next 5 Minutes by KISSmetrics. Share this on Bebo.
| | DIGITAL B2B MARKETING
JUNE 7, 2012 [Conversion, Cost Per Click] 42 B2B Marketing Acronyms and Abbreviations
If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. PPC : Pay Per Click. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. Calculated as clicks divided by impressions. CPC : Cost per Click.
| | HUBSPOT
AUGUST 19, 2013 [Conversion, Cost Per Click] How to Save Up to 50% on Your PPC With Quality Score
Quality Score: Higher Quality Scores generally lead to lower costs, so optimizing for Quality Score is essentially the same as optimizing for ROI. And it makes total sense -- Google’s main goal is to keep users happy so they keep using Google, and keep clicking results. Sadly, I can’t link to the post because the Click Equations blog now redirects to Acquisio.) How much lower?
| | BLOG MY CALLS
MARCH 22, 2013 [Conversion, Cost Per Click] Pay-Per-Call Smashes Pay-Per-Click: A Case Study
esurance needed to decrease CPA and sought to do so by using mobile pay-per-call ads. They launched Google pay-per-call campaigns and saw a 30% lower CPA than other advertising channels—much better than standard PPC. Objective: Generate phone calls, insurance quotes and new insurance policies via mobile campaigns—specifically mobile pay-per-call (Google Adwords Call Extensions). Strategy: Purchase mobile pay-per-call ads on Google Adwords. In Their Words: “The people coming in through Google mobile ads click-to-call are very, very high converting leads.
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SYNECORE | WEDNESDAY, JULY 10, 2013 [Conversion, Cost Per Click] From the Intern Desk: A Guide to Digital Marketing Acronyms
B2C: Business-to-consumer; conversely, this refers to companies that are consumer facing. CPA: Cost-per-action; refers to a type of online advertising where the advertiser is only charged for a specific action (form submission, purchase, ect.) CPC: Cost-per-click; sometimes confused with PPC, CPC refers to the measurement of the cost of an online ad based on the number of clicks. CTR: Click-through-rate; refers to the average number of click-throughs per hundred ad impressions, which is expressed as a percentage. MORE >>
HUBSPOT | MONDAY, JUNE 18, 2012 [Conversion, Cost Per Click] A Simple Guide for Setting Up Your First Google AdWords Campaign
Those who click on your ad who are interested in commercial electric tractors or private gas tractors will be eating up your budget, because they aren't part of your target audience. To avoid spending money on clicks for leads outside the Atlanta area, using keywords with a location will help target the specific audience you are looking for -- like "catering company Denver," for example. Theses tools also show you the popularity and average cost of each keyword. Once you click search, Google will generate other keywords ideas for you to look through. Think about it. MORE >>
HUBSPOT | THURSDAY, APRIL 18, 2013 [Conversion, Cost Per Click] 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
'If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. While you may never escape the vicious cycle of paying for expensive clicks on the more general and competitive keywords, you can begin to balance it out by targeting the other end of the spectrum -- the ultra-specific keywords like model numbers, part names, UPC codes, that sort of thing. MORE >>
HUBSPOT | FRIDAY, AUGUST 19, 2011 [Conversion, Cost Per Click] How to Optimize Your PPC Campaign Under a Tight Budget
You definitely don’t want to cut back on the ad groups and keywords that have been performing well and converting at high rates. The answer is, you should be paying less attention to volume metrics (like number of clicks and number of impressions) and more attention to performance metrics like cost-per-click (CPC), cost-per-acquisition (CPA), and conversion rate. When budget is tight, paid search is often the easiest thing to cut. Below are 4 tips for optimizing your PPC campaign when facing a low budget. MORE >>
E-STORM | TUESDAY, MARCH 23, 2010 [Conversion, Cost Per Click] It's 2010. So Why Are Search Marketers Still Using Unsophisticated.
It was a sobering report, indicating that many marketers choose to optimize their portfolios based on first-order metrics like cost-per-click (CPC) and click-through-rate (CTR), instead of deeper and more foretelling metrics like profit per customer/order, return on ad spend, lifetime value per customer or any other insight that could really impact the bottom line of the company. You might see a lift in click volume, but you might also be compromising on performance. and CPA of $50 where as keyword2 has a CPC of $2 and CPA of $20. MORE >>
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