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| | WEBBIQUITY
JULY 24, 2012 Seven Common AdWords Mistakes to Avoid
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing. Not dayparting.
| | WEBBIQUITY
FEBRUARY 25, 2011 Seven Expert Search Engine Marketing Guides
How can you improve quality scores to get a higher ad position at a lower cost? How can test to increase conversion rates while reducing the cost per conversion? How to quadruple a conversion rate by Google Website Optimizer Blog. How to Double Your Conversion Rate in the Next 5 Minutes by KISSmetrics. Share this on Bebo.
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| | DIGITAL B2B MARKETING
JUNE 7, 2012 42 B2B Marketing Acronyms and Abbreviations
If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. PPC : Pay Per Click. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. Calculated as clicks divided by impressions. CPC : Cost per Click.
| | BLOG MY CALLS
MARCH 22, 2013 Pay-Per-Call Smashes Pay-Per-Click: A Case Study
esurance needed to decrease CPA and sought to do so by using mobile pay-per-call ads. They launched Google pay-per-call campaigns and saw a 30% lower CPA than other advertising channels—much better than standard PPC. Objective: Generate phone calls, insurance quotes and new insurance policies via mobile campaigns—specifically mobile pay-per-call (Google Adwords Call Extensions). Strategy: Purchase mobile pay-per-call ads on Google Adwords. In Their Words: “The people coming in through Google mobile ads click-to-call are very, very high converting leads.
| | HUBSPOT
JUNE 18, 2012 A Simple Guide for Setting Up Your First Google AdWords Campaign
Those who click on your ad who are interested in commercial electric tractors or private gas tractors will be eating up your budget, because they aren't part of your target audience. To avoid spending money on clicks for leads outside the Atlanta area, using keywords with a location will help target the specific audience you are looking for -- like "catering company Denver," for example.
| | HUBSPOT
APRIL 18, 2013 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
'If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. Model Number Campaigns. Imagine you sell tires and rims for a living. Competitive Campaign.
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HUBSPOT How to Optimize Your PPC Campaign Under a Tight Budget
| FRIDAY, AUGUST 19, 2011
You definitely don’t want to cut back on the ad groups and keywords that have been performing well and converting at high rates
. The answer is, you should be paying less attention to volume metrics (like number of clicks
and number of impressions) and more attention to performance metrics like cost
), and conversion rate
. When budget is tight, paid search is often the easiest thing to cut. Below are 4 tips for optimizing your PPC campaign when facing a low budget. MORE >>
E-STORM It's 2010. So Why Are Search Marketers Still Using Unsophisticated.
| TUESDAY, MARCH 23, 2010
It was a sobering report, indicating that many marketers choose to optimize their portfolios based on first-order metrics like cost
(CPC) and click
(CTR), instead of deeper and more foretelling metrics like profit per
customer/order, return on ad spend, lifetime value per
customer or any other insight that could really impact the bottom line of the company. You might see a lift in click
volume, but you might also be compromising on performance. and CPA
of $50 where as keyword2 has a CPC of $2 and CPA
of $20. MORE >>
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