Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing. Not dayparting.
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Average Cost-per-Click (CPC).
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
How can you improve quality scores to get a higher ad position at a lower cost? How can test to increase conversion rates while reducing the cost per conversion? How to quadruple a conversion rate by Google Website Optimizer Blog. How to Double Your Conversion Rate in the Next 5 Minutes by KISSmetrics. Share this on Bebo.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Businesses are using ad retargeting to increase brand awareness, influence purchase decision, and optimize sales conversion. The components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience) are determined every time your keyword matches a customer’s search. the price you pay every time someone clicks on your ad). year over year. Read on.
5 Paid Search Metrics for Schools and Education Companies
NOVEMBER 15, 2013
Due to the competitive nature of digital marketing in the education industry and the higher than average costs per click (CPC), whether it be for small local schools or national higher education providers, it’s essential to know which paid search metrics are important to your company. Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA). Cost per Enrollment (CPE). Lead to Enroll Rate.
From the Intern Desk: A Guide to Digital Marketing Acronyms
JULY 10, 2013
B2C: Business-to-consumer; conversely, this refers to companies that are consumer facing. CPA: Cost-per-action; refers to a type of online advertising where the advertiser is only charged for a specific action (form submission, purchase, ect.) PPL: Pay-per-lead; refers to an online advertising model where payment is based solely on the number of leads. shocker.
How to Save Up to 50% on Your PPC With Quality Score
AUGUST 19, 2013
Quality Score: Higher Quality Scores generally lead to lower costs, so optimizing for Quality Score is essentially the same as optimizing for ROI. And it makes total sense -- Google’s main goal is to keep users happy so they keep using Google, and keep clicking results. Sadly, I can’t link to the post because the Click Equations blog now redirects to Acquisio.) How much lower?
3 Questions to Ask Before You Create a Facebook Ad
MARCH 18, 2014
From clicks to your website, to app installments and event responses, make sure to choose the one that fits your goals to leverage Facebook to the maximum. One option that is available for any of the eight ad choices is Cost Per Click (CPC). If you choose CPC, you will be charged for every click from Facebook to your chosen destination. So there you have it.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
CPA: Cost Per Action is a type of online advertising where the advertiser is charged based on a specific action. CPC: Cost Per Click is a type of online advertising where the advertiser is charged based on the number of times a visitor clicks on a link. ” CTR: Click Through Rate is a measurement of how many people clicked on a particular link.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. BR: Bounce Rate.
4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
APRIL 18, 2013
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. Model Number Campaigns. Imagine you sell tires and rims for a living. Competitive Campaign.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Those who click on your ad who are interested in commercial electric tractors or private gas tractors will be eating up your budget, because they aren't part of your target audience. To avoid spending money on clicks for leads outside the Atlanta area, using keywords with a location will help target the specific audience you are looking for -- like "catering company Denver," for example.
How to Optimize Your PPC Campaign Under a Tight Budget
AUGUST 19, 2011
You definitely don’t want to cut back on the ad groups and keywords that have been performing well and converting at high rates. The answer is, you should be paying less attention to volume metrics (like number of clicks and number of impressions) and more attention to performance metrics like cost-per-click (CPC), cost-per-acquisition (CPA), and conversion rate.