The Effective Marketer

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Marketing Automation is More Than Technology

The Effective Marketer

The magic relies on the higher conversion rates throughout the sales cycle. As you move from one stage to the next (inquiries, leads, qualified leads, etc.) there are only two ways to impact the outcome, either you get more inquiries or you increase the number going from one stage to the next. It’s About Content and Processes.

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The State of Demand Generation

The Effective Marketer

Website Conversion Optimization. MQL to SAL: 66%. The presentation ends with the idea of the PDC (Perpetual Demand Creation). Building the perpetual demand creation involves a set of strategies to create efficiencies and improve performance over time: Inbound Marketing. Lead Nurturing. Sales Programs.