eTrigue

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Email Marketing vs. Marketing Automation

eTrigue

It makes it easier to further engage prospects with timely, triggered and targeted communications, resulting in a 53% higher conversion rate than simple email marketing.

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How to Use Short Captivating Videos to Boost Sales

eTrigue

Zappos is a great example of a B2C brand using product demo to increase conversion. How to” videos are highly engaging and of course, high engagement will result in a high conversion rate. You just need to show them what they need to get started to avoid creating an unnecessarily long video.