Digital B2B Marketing

AUGUST 20, 2013

Pay attention to how your conversion rate changes over time and how it varies by traffic source and landing page to differentiate between improvements in your traffic mix and in the effectiveness of your site. As your process improves, your conversion rate from marketing qualified lead to closed deal will improve as well.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 100

Digital B2B Marketing

MAY 23, 2012

Benchmark conversion rates for each source provide an additional support point for marketers moving towards inbound marketing. This is a significant improvement over the previous inquiry to marketing qualified lead benchmark, which blended conversion rates from firms qualifying through automation and through teleprospecting.

Demand Generation 100

Demand Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 100

Digital B2B Marketing

OCTOBER 1, 2013

Is my my email click rate good? Is my search conversion rate where it should be? We like to measure ourselves against something. We want to know that we are doing good work. Is my brand lift above average? Ummm, but what are you comparing yourself too?

Advertising Benchmark 100

Advertising Benchmark Click Rate Sample Statistics 100

Digital B2B Marketing

MARCH 5, 2013

Why is our conversion rate so low? Why isn’t our churn rate lower? However, if a spreadsheet and series of status quo assumptions are driving your marketing goals, you will continue to compete on the basis of an increasingly expensive volume game. It is time to start asking why and finding new opportunities.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

MAY 20, 2014

If 35% of these visitors complete the second form in your progressive profiling sequence, the complete rate from the initial visit is 1.6%. Thanks to progressive profiling, your database is a bit larger, but your conversion rate dropped by more than two-thirds with a very generous set of assumptions.

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

Digital B2B Marketing

DECEMBER 1, 2011

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. Unfortunately for HostGator, I already chose a hosting provider, and now, I’m tired of HostGator’s advertising and their alligator mascot.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. Unfortunately for HostGator, I already chose a hosting provider, and now, I’m tired of HostGator’s advertising and their alligator mascot.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100