Crimson Marketing
FEBRUARY 23, 2015
” “As buyers become more digitally empowered, brand messages lose their impact, and the likelihood of conversion, on average, decreases.” ” As buyers become more digital, brand messages lose impact, and conversion decreases Click To Tweet. The State of Digital Marketing.
Crimson Marketing
APRIL 23, 2015
While 80% of respondents expected to see higher conversion rates with buyer personas, only 39% saw their conversion rates increase.” ” Only 39% of #B2B marketers see conversion rates increase from buyer personas – why? Click To Tweet. What does the buyer’s journey look like?
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Crimson Marketing
JUNE 30, 2015
Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites. Customer data should be gathered from your own business intelligence as well as web analytics. This data will give you the framework for your buyer’s pain and needs.
Crimson Marketing
OCTOBER 8, 2014
Jim shares the one major campaign shift Polycom made in its global demand generation strategy that led to 400 published articles, 2 million social impressions, 40,000 marketing responses and 70% conversion rates.
Crimson Marketing
JANUARY 21, 2015
He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon. Gilded Links: In a B2B corporate marketing environment where 60-70% of the buyer’s journey takes place before he/she speaks to Sales, Shafqat sees LinkedIn as a golden demand generation opportunity.
Crimson Marketing
SEPTEMBER 24, 2015
Talk to the data: Using stories like Lenovo’s Yoga line, and Neustar’s SEC compliance service, Lisa Joy demonstrates how drilling into the data led to 40% increases in conversion rates and a whopping 79% attribution to marketing operations in the latter case. “If If you’re ever stuck, just talk to the data.
Crimson Marketing
AUGUST 4, 2014
Predictive performance plays: James discusses the challenge of assigning revenue attribution to pipeline activities and prescribes a model of how to use marketing technology to track aggregate data and conversion rates of “plays”— groupings of activities—to enable performance prediction.
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