Anything Goes Marketing
NOVEMBER 15, 2006
When it comes to writing your email copy, you sometimes forget some of the key elements that will get you the conversion rates (event registrations) that you need to demonstrate for your established marketing metrics. Focus on conversions. Have you been here before?
Anything Goes Marketing
NOVEMBER 19, 2006
What was the best conversion marketing channel for a financial publisher? Check out this study on emarketer.com: E-Mail Is Top Conversion Channel for Financial Publisher. Was it Adwords? Organic Search? Nope - it was email!
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Anything Goes Marketing
SEPTEMBER 3, 2012
I could highlight a few examples of some well crafted emails and messaging but getting a good conversion rate goes well beyond a good email design and an engaging call to action. I was recently asked about approaches to take for creating a cross-sell nurturing program - what are the best practices?
Anything Goes Marketing
OCTOBER 13, 2008
The conversion goal is for prospective clients to call or complete the short contact form. Lead results so far have been pretty good, but conversions are terrible (we have not used any of these landing page designs yet). This will definitely increase your conversions. Here's why: a. What is compelling the web visitor to respond?
Anything Goes Marketing
JUNE 22, 2008
Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality. B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name. The more fields on your web form, the less conversions.
Anything Goes Marketing
JULY 4, 2010
Here are the problems with this approach: If you ask for too much information, your form conversion rate will go down. This subtle approach works well and has produced high conversion rates (I need to dedicate a post just on this topic).
Anything Goes Marketing
MARCH 11, 2007
Just plug in the audience size, your campaign costs (do this by holding and dragging your mouse up or down on the text field), the expected response (clickthrough rate) and conversion rate (number of sales in this case). You also need to know the average purchase price. Email Labs has a similar email ROI calculator.
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