Everything Technology Marketing

JANUARY 3, 2010

The first part was about engaging prospects and customers in conversations and taking a consultative rather than transactional approach to marketing. Here comes part two of the lead generation checklist series by Brian Carroll. Part two focuses on the chasm between sales and marketing that is common in many organizations.

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Everything Technology Marketing

NOVEMBER 11, 2013

Conversely, they don’t want a my-way-or-the-highway attitude from a seller, with rigid offerings and little willingness to find a tailored, cooperative solution to the buyer’s problem. At the beginning of a relationship between buyer and seller, as you’re closing the sale, buyers report that they want to see a willingness to collaborate.

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Everything Technology Marketing

JANUARY 1, 2011

Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.

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Everything Technology Marketing

JUNE 19, 2010

Not surprising considering the often low response rates and difficulties tracking conversions, in addition to the comparatively higher cost of direct mail. A usual suspect, direct mailings, is used less by 55% of the people who responded to the survey. Same with print advertising, which is used less by 62% of respondents.

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Everything Technology Marketing

OCTOBER 14, 2009

But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that.

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Everything Technology Marketing

MAY 24, 2010

What we need in this new environment are ongoing, parallel conversations with target audiences that lead to engagements with qualified prospects which in turn lead to value exchanges between both parties.

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Everything Technology Marketing

APRIL 8, 2010

Marketing automation will allow you to have very targeted digital conversations with your audience triggered by prospect profile and behavior, driven by their buying cycle. Step 5 - Invest in Marketing Automation One size fits all mass email blasts, for example, don’t provide the level of return you are looking for.

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Everything Technology Marketing

JULY 10, 2010

I see the marketing tactics layer divided into four phases mapped to the stages of customer development: (1) Segment Marketing - In the customer life cycle, this is the very first attempt to reach your target audience and attract potential buyers to further engage with you in a conversation.

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