B2B Memes

JULY 16, 2013

So the next time someone uses the term in conversation with you, don’t let it pass unremarked. If it puts an end to the conversation, that’s probably for the best. More often that not, these vogue words mask either fuzzy thinking or unethical intentions–or sometimes both. Ask for a definition.

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B2B Memes

FEBRUARY 15, 2012

My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional. I haven’t analyzed my output by type, but I think I’ve done well with both conversational and curatorial tweets. Rather than explain the details here, I refer you to my original post.).

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B2B Memes

NOVEMBER 21, 2011

” His plays, that is, were the result of collaboration and conversation with predecessors, contemporaries, and even later generations. While Shakespeare “is indisputably the master architect of his work—the genius in chief, if you will,” McNulty writes, “his plays took a literary village.”

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B2B Memes

SEPTEMBER 8, 2011

But as the mass media era recedes into the past and is replaced by the conversational age, the act of rethinking our roles, our identities, is a necessary if sometimes painful exercise. It can be hard to accept the blurring of professional boundaries, and to give up thinking in terms of “them” versus “us.”

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B2B Memes

OCTOBER 6, 2011

That doesn’t mean journalism shouldn’t be conversational or personal. Without the I , there’s no conversation, no meaningful interaction. Botelho’s aim was to critique journalists who let their subjects be overshadowed by their own self-regard. But “ego preening,” as she put it, is a problem in all walks of life, not just journalism.

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B2B Memes

MARCH 26, 2010

A blog, in other words, is conversational. But unless you want to be a jerk, you shouldn’t edit a conversation. Because much of what makes up the Web is a conversation, not publishing. Yes, blogging is about communication too, but the voice is essential—more so than in publishing, though it matters there as well.

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B2B Memes

SEPTEMBER 26, 2012

At about 46 minutes in, the conversation turned to a recent dispute between Microsoft and the Apache Software Foundation involving the way websites track users with cookies , a key requirement for many online advertisers. This was a topic raised in last week’s episode of This Week in Google.

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B2B Memes

SEPTEMBER 26, 2012

At about 46 minutes in, the conversation turned to a recent dispute between Microsoft and the Apache Software Foundation involving the way websites track users with cookies , a key requirement for many online advertisers. This was a topic raised in last week’s episode of This Week in Google.

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B2B Memes

JUNE 30, 2011

But then the policy advises, “make it a conversation.” Be professional, it urges, then immediately adds that “the Internet has blurred the line between public and private, personal and professional.” But never mind that, you must always appear “reasoned, professional, and knowledgeable.” I.e., a stiff.

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B2B Memes

DECEMBER 16, 2010

But markets are now conversations among equals. The trick, of course, is to challenge your brand and your audience in a positive and constructive way—as good journalists have learned to do. In the old days of mass media and mass marketing, tough questions could be avoided. Educated content marketers will answer them.

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B2B Memes

MARCH 11, 2011

One is BNA Tax Management editor and former ASBPE president Steven Roll, with whom I spoke last week (you can hear some of our conversation on his latest blog post ). I follow a lot of people in Madison and therefore I participate in the conversation regarding what’s going on. I would not share that opinion on RD+B ’s account.

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B2B Memes

JUNE 13, 2011

The old “profit centers,” advertising sales and subscriptions, aren’t very good at the conversion process anymore. They’re pretty good at that. At the second, however—converting it into money—they suck.

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B2B Memes

JUNE 2, 2010

The benefit of learning some programming is in understanding the medium you’re working in, and in being able to converse with and, more importantly, influence the technical staff that manage it. As Legrand says, the goal is not to “do a lot of the programming and data structuring yourself.”

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B2B Memes

DECEMBER 1, 2010

Of all the reasons not to update your blog, post a Tweet, or take part in an online conversation, the most powerful may be the fear that you have nothing new or unique to offer. In a world where everyone’s a publisher, content is a commodity. Any information you have to share has most likely been published elsewhere, and more than once.

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B2B Memes

JUNE 28, 2010

The interactivity inherent in conversational media means the reader is not simply a passive recipient of information, but shares ethical responsibility. Content creators, they would say, should not shirk their ethical responsibility by transferring it to the reader.

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B2B Memes

NOVEMBER 29, 2011

For a company, it should not be about “the conversation” or the hype. I offer it here with his permission. What’s the most important message you have for people regarding social media? Use your head. At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be.

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B2B Memes

OCTOBER 8, 2010

It is really about taking part in a conversation by collaboratively participating in networks. .&# This is one reason the ranks of LinkedIn have been swelling of late, and why you should sign up if you haven’t already. Be a social-media networker. To be clear: the point of social-media marketing is not simply to promote yourself.

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B2B Memes

AUGUST 12, 2011

In order to truly be engaged in the Twitter cocktail party,” he writes, “I needed to dive into the conversation. Conversational. They will tend to be more personal in nature than links and thus more conversational. Of course, @-messages, directed to individuals, are by definition conversational. Conversation. #1.

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B2B Memes

JANUARY 20, 2011

Social media’s not a product you control, but a conversation you participate in.When you try to control a conversation or restrict who gets to talk, it won’t be very productive. Thinking of social media in terms of control simply doesn’t work. You might make your point, but you won’t hear everything you should.

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B2B Memes

DECEMBER 8, 2011

But for the last five years I’ve been conscious of how important it is in communicating with my RBI colleagues, and I’ve often used it quite deliberately as a tool to stir up conversations within the business. And I enjoy thinking in public, and getting my peers and contemporaries to join in a conversation and refine those ideas.

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B2B Memes

OCTOBER 19, 2012

What B2B Publishers Don’t Get: You Can’t Own the Conversation. The future of journalism, that is, will be multiform. Related posts: Can Content Save Publishers? Only If They Wake Up. What B2B Can Learn from Jeff Jarvis, Part 3.

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B2B Memes

JULY 14, 2010

If you balance crowd-sourced feedback with the content creator’s point of view, you’ll have a productive conversation. Even in content marketing, where knowing what people want is critical to the content provider’s success, a one-sided conversation dominated by the audience won’t fly.

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