websites Conversion Rate Related Topics 
The Point
MARCH 23, 2023
One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Diligently applied, CRO can increase conversion rates over time by up to 2-10x and dramatically impact the ROI from campaigns and media spend. Define user personas.
The Point
OCTOBER 29, 2021
And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. Chat can augment your marketing automation platform (MAP) by recognizing existing prospects and triggering conversations that probe for additional needs or qualifying information. Retargeting.
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The Point
DECEMBER 16, 2013
The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Want to guess how many of those leads arrive via our clients’ Websites? Fair enough.
The Point
DECEMBER 18, 2012
Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Here are 3 models to consider when making the decision on how to serve up lead generation content on your Website: The “Free for All” Model. So the question is: To gate or not to gate?
The Point
JANUARY 21, 2020
The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own.
The Point
OCTOBER 7, 2014
However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. Twitter Website Cards (note: these are separate and distinct from Lead Generation Cards) enable the advertiser to include a custom headline, image, and Call to Action on a Promoted Tweet.
The Point
JUNE 26, 2009
An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.].
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