Anything Goes Marketing

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

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The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

However, if you are just trying to start a conversation to attract a larger audience to a subject area that you have expert content in, the less fields on your form that you do have, the higher the conversion rate. In the meantime, feel free to check out my twitter profile for updates on marketing tools and info that I pick up.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. You can even just post the slides or the speech text.

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Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter). Thanks to all of the twitters who passionately twitted at the conference and gave people like me some semblance of being there. It may also be the most difficult part.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

A recent Aberdeen report has demonstrated that email personalization drives higher email open and conversion rates. As I outlined in 10 Tips for Using Twitter And Email Marketing for B2B you can add your company's Twitter address, Linkedin groups and links to RSS feeds such as your corporate blog to your autoresponder emails.