article thumbnail

B2B Manufacturing Marketing Strategy: Beyond the Tradition of Trade Shows

The Marketing Blender

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides.

article thumbnail

How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment

markempa

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. They need to do the same with trade shows. Trade-show registration lists. In fact, they may not have attended the trade show at all.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources. Trade shows are incredibly conducive to lead generation because 81% of trade show attendees have buying authority. What is the average lead to conversion rate?

article thumbnail

The B2B marketing ironies of our time

Biznology

The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. So if a prospect leaves behind a business card at a trade show, for example, the exhibitor should feel comfortable following up with an email.

article thumbnail

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. We were measured by the number of leads we generate.

article thumbnail

Beyond the Pill: Leveraging Telemarketing for B2B Growth in the Pharmaceutical-Pharmacy Partnership

SalesGrape

This targeted approach ensures that resources are allocated efficiently, resulting in higher conversion rates and stronger partnerships. This targeted approach ensures that resources are allocated efficiently, resulting in higher conversion rates.

article thumbnail

9 Proven B2B Marketing Strategies for 2024

sagefrog

Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing. Performance Metrics : Track key indicators such as conversion rates and customer retention. Remember that participating in a trade show is much more impactful when you have a well-planned strategy.