Digital B2B Marketing

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5 Metrics Every B2B Marketer Should Track

Digital B2B Marketing

If you cannot afford to measure it through traditional surveys, use brand searches (reported by Google tools) and branded search traffic (use Google Webmaster Tools to avoid the impact of logged in users) as a very rough but useful proxy over time. Share your answer in the comments or with me on Twitter ( @wittlake ).

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9 Crippling Mistakes B2B Search Marketers Make

Digital B2B Marketing

In Google, campaigns are one of the best tools for allocating budget but too many mid-sized marketers still have just one or two big campaigns. In case you wondered, yes, I have seen programs with an order of magnitude, or 10x, improvement in conversion rates over time. Run One (or Two) Big Campaigns.