Buzz Marketing for Technology

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while. Predictions, anyone? We all make mistakes.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

The good news is, there are technologies and tools that make it much easier to find the gold hidden in the data—and use it to refine your online marketing with laser precision. Conversion rates. Conversion values by product or category interests. Don’t do that.). Interaction behavior. Transaction behavior. Form inputs.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. As smart and creative as most brands think they are, the numbers don’t lie. Reach the right audience.