KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Webbiquity

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. Connect with Twitter. And 23% say that lead generation is the topmost benefit of email marketing. Leverage LinkedIn.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Navigate the Channel

DECEMBER 7, 2023

Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. After all, who knows your company better than they do?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Conversion Rate. Conversion rate is the percentage of recipients who complete a desired action after reading an email. Unsubscribe Rate. Higher unsubscribe rates should set off warning bells in your mind.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

ConvertKit

MAY 28, 2021

Here are a few tips and tactics to get you started. Keep in mind, however, that Facebook will only show your posts to about 7% of people who like your page on average, so if you want to increase your conversions, you’ll want to look into paid Facebook ads. Twitter is another solid option. Image via Twitter.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

B2B Marketing Traction

APRIL 17, 2013

I’m also not surprised by the decline in paid search (we’ve done little paid search since 2005; see my recent post on this, PPC Joins SEO as a Tactic that Should Go ). One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

chiefmartech

JUNE 25, 2017

There are two popular themes in marketing today: Marketers should be performance-oriented , embracing the data-driven practices of conversion optimization. We want great CRO (conversion rate optimization) and great CX (customer experience). ” As a conversion optimization tactic, it’s incredibly effective.

Work Management 92

Work Management Tactics Ethics Marketing Management 92

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Content Standard

MARCH 14, 2019

As with every other shiny new marketing tactic that comes along, jumping into live video efforts without a plan will spell disaster for your carefully-crafted, well-honed plans. Periscope and Twitter. Before it even launched, the livestreaming app Periscope was bought by Twitter in 2015. Measuring Your Livestream Success.

Tactics 108

Tactics Brand Identity Branding Planning 108

SendX

MARCH 16, 2021

If you create an email newsletter with an infographic then it will increase your overall conversion rate. It is by far the smartest tactics ever recognized. From social media icons (Facebook, Twitter, Pinterest, Instagram, etc.), It has a very low open rate, click-through rate & finally conversion rate.

Email Marketing 309

Email Marketing Planning Practices Best Practices 309

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? Consider retargeting site visitors for even better results!

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Conversion Rate & ROI. As marketers, we know the MarTech space is crowded.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Twitter: Twitter Ads platform allows you to retarget users who have engaged with your tweets or visited your website.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Only B2B

MAY 25, 2023

Effective lead generation and appointment setting are essential components of successful sales tactics in today’s competitive business climate. By leveraging analytics and tracking tools, businesses can monitor key performance indicators (KPIs) such as conversion rates, sales velocity, and customer acquisition costs.

Sales Qualified Leads 62

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 62

Martech

APRIL 3, 2023

A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships. And it’s not just a passing trend, as 43% of these marketers plan to increase their budget for an online chat as a conversational delivery channel.

Marketing Analytics Tools 128

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 128

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Conversion Rate This is the gold standard metric for email marketing performance. Conversion rate is the percentage of recipients who complete a desired action after reading an email. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Heinz Marketing

APRIL 19, 2022

So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. These steps will ultimately lead to more personalized lead generation with higher conversion rates. These 3 tactics are only scratching the surface of a list of tactics.

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

Hubspot

APRIL 6, 2015

If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Rethinking Conversion Rate Optimization. You might find they pay off in a big way.

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Zoominfo

APRIL 30, 2018

Social media (LinkedIn, Twitter, etc.). Track conversion rates. Although channels and conversion rates will give you some insight into the candidate journey, it doesn’t paint a complete picture. Common traffic sources include: Organic traffic (from search engines like Google and Bing). Paid advertising. Job boards.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. In other words, this B2B marketing VP could consider tweaking their other tactics in an effort to benefit SEO.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

FEBRUARY 13, 2020

However, there are certain best practices and tactics that have proven to work. Offering personalized experiences helps marketers increase conversion rates and visitor engagement, improve customer experiences, boost lead generation and drive customer acquisition. 5 B2B Marketing Best Practices You Can’t Ignore.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Marketing Insider Group

MARCH 28, 2024

Start scaling your e-commerce business with these simple growth hacking tactics. An easy way to do this is to include a message on order confirmation pages and emails that encourages buyers to share their purchase on Facebook or Twitter. The key is to get your new customers to spread the word about your business.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Webbiquity

OCTOBER 9, 2018

Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience. Be cautious with this tactic, however: only do it if you can do it well. Connect with him on Twitter and LinkedIn.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

JANUARY 20, 2021

These include improved user experience, more efficient ad targeting, enhanced brand loyalty , and importantly, higher conversion rates. Furthermore, pay attention to the dos and don’ts of marketing personalization , and think of the process as a UX strategy instead of a sales tactic.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Webbiquity

MARCH 17, 2023

But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. This post details seven of the best tactics to generate B2B leads. If the conversion rate is low, you should review your approach. Guest post by Nadia Basaraba.

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Martech

FEBRUARY 15, 2023

Conversion and engagement A key focus of Fisher’s analysis involves conversion rate optimization and engagement. One of the great parts about conversion rate optimization is that technology enables us to conduct A/B, multivariate and other types of experiments when we explore and develop new UX elements.

Ethics 102

Ethics Marketing AI Multivariate analysis Paid Search Agency 102

Hubspot

MAY 28, 2020

To get you started on your LinkedIn research, here are 24 need-to-know stats about the platform's audience, growth, and most common marketing tactics. Marketing Tactics and Lead Generation. LinkedIn's lead conversion rates are 3X higher than other major ad platforms, including Google Ads. LinkedIn Stats to Know in 2020.

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Unbounce

MAY 15, 2020

We all know that optimizing for the highest conversion rate is vital, but the act of actually improving campaigns often takes a back seat. The highest conversion rates aren’t an accident—they’re the result of fine-tuning each element of your campaign on a continuous basis.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. How can you avoid becoming one of those?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Marketing Insider Group

NOVEMBER 23, 2023

You may have noticed that we’re talking about more than a marketing tactic. Follow Whole Foods on Twitter for a constant stream of ideas and recipes. Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased). Read the QuickBooks blog.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

SEPTEMBER 21, 2020

The rate at which you turn site visitors into buyers or known sales prospects is arguably the most important metric for your business, and there are many tactics you can use to boost it. Here are five of the most effective techniques to boost conversion rates. To see what she is up to next, check out her Twitter feed.

Conversion Rate 143

Conversion Rate Conversion Click Rate Newsletter 143

Anyword

OCTOBER 4, 2021

While everyone else is using the same strategies, here are a few effective tactics for attracting new clients and being at the top of the agency game. Google AdWords is one of the most successful tactics to get new clients in your location. Twitter Ads. Let’s get started! Start with blogs. Google AdWords. LinkedIn Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Envy

MARCH 4, 2021

When you find them apply the same tactics and rules to similar contacts who've just entered your lead nurturing funnel. You first need to know a leak exists so consistently investigate, look for clues like: Low conversion rates from specific landing pages. High unsubscribe rates following certain emails. Company size.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

SalesGrape

OCTOBER 11, 2023

Initially seen as an intrusive and annoying sales tactic, it has transformed into a valuable tool for B2B marketers. This real-time feedback helps improve performance and increase conversion rates. The Evolution of Telemarketing Telemarketing has come a long way since its inception.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Optinmonster

DECEMBER 3, 2023

Are you looking for ways to increase conversions at every stage of your sales funnel? In this article, we’ll walk you through the different sales funnel stages and share 18 ways to improve your conversion rate throughout your sales funnel. Social proof builds trust and helps increase conversions.

Top of Funnel 103

Top of Funnel Conversion Rate Conversion Cross-Selling 103

Optinmonster

DECEMBER 21, 2023

Pro-tip: You can use 2-step opt-ins in your forms to improve the conversion rate. Well-crafted opt-in forms can increase conversion rates by up to 785%. Social media platforms like Facebook and Twitter have millions of daily users. It’s yet another reminder that countdown timers work great for conversions.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88