Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Envy

JULY 13, 2022

Case Study 1: Reddit marketing for B2B’s: A match made in heaven. minutes from around 2 minutes, that's more than a 300% increase and our bounce rate has dropped by close to 6%! Case Study 2: 13 Competitor Monitoring Tools B2B Marketers Need To Know. Not only that, but our time on page has increased to over 6.5 What happened?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Twitter: Twitter Ads platform allows you to retarget users who have engaged with your tweets or visited your website.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

SalesGrape

SEPTEMBER 17, 2023

Better alignment between sales and marketing: By working together towards common goals, sales and marketing teams can improve collaboration and achieve higher conversion rates. Create compelling case studies or success stories that demonstrate how your product or service has helped similar companies overcome challenges.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Navigate the Channel

DECEMBER 19, 2023

This includes blog posts, whitepapers, case studies, videos, and more. Platforms like LinkedIn, Twitter, and even Instagram provide opportunities to engage with a broader audience, share valuable content, and network with industry professionals. What role does email marketing play in B2B marketing?

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Zoominfo

APRIL 30, 2018

Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Social media (LinkedIn, Twitter, etc.). Track conversion rates. Although channels and conversion rates will give you some insight into the candidate journey, it doesn’t paint a complete picture.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Atomic Reach

JULY 27, 2023

As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. Case Study #3: Government Agency | 3.5X

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Hubspot

APRIL 6, 2015

If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Rethinking Conversion Rate Optimization. You might find they pay off in a big way.

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Webbiquity

MARCH 30, 2021

Personalization not only enhances the prospect’s experience but also helps you attract more leads and positively impact the conversion rate. Conversational marketing via the use of live chat will be on the rise in 2021. You can connect with him on Twitter or LinkedIn. So much so that a J.D.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. In turn, this will usually mean higher conversion rates and lower costs per lead. The cost (sometimes) is lower.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Webbiquity

APRIL 10, 2018

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. And case studies are the type of content technical professionals value most. Conversion rates typically range from one to three%, with 2.4% KoMarketing ). CoSchedule ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Optinmonster

DECEMBER 21, 2023

Pro-tip: You can use 2-step opt-ins in your forms to improve the conversion rate. Well-crafted opt-in forms can increase conversion rates by up to 785%. Social media platforms like Facebook and Twitter have millions of daily users. It’s yet another reminder that countdown timers work great for conversions.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

DECEMBER 3, 2023

Are you looking for ways to increase conversions at every stage of your sales funnel? In this article, we’ll walk you through the different sales funnel stages and share 18 ways to improve your conversion rate throughout your sales funnel. Social proof builds trust and helps increase conversions.

Top of Funnel 103

Top of Funnel Conversion Rate Conversion Cross-Selling 103

Webbiquity

DECEMBER 4, 2018

Sales enablement significantly drives higher conversion rates and revenue. Targeting users with content relevant to their position along the buying process yields 72 percent higher conversion rates. You can follow Highspot on Twitter @Highspot. Guest post by Mary Ade.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Sprout Social

NOVEMBER 21, 2023

Studying your competitors can also highlight weaknesses in your products, services, business model and other areas that could use innovation and improvement. These could include social media engagement rates, website traffic, conversion rates or customer satisfaction levels. Maybe you need to share more engaging content.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

DAGMAR Marketing

JULY 22, 2021

Twitter Lite debuted in 2017, making it one of the earliest examples of a successful PWA. It included all of the major features we love on Twitter, but it is more lightweight and “data friendly”–requiring less than 1MB to download. In fact, studies show that PWAs have 36 percent higher conversion rates than native mobile apps.

Trends 98

Trends Mobile Marketing FAQ SERP 98

Vision Edge Marketing

JANUARY 18, 2018

We set performance targets for both response rates (such as open and click through rates), conversion-to-conversation rates, as well as request for proposal and proposal-to-close rates and total net new customers. We made our response rates targets but the conversion rates were below expectation.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Webbiquity

OCTOBER 9, 2018

Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload. Connect with him on Twitter and LinkedIn. They tend to remember it for much longer, too.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Only B2B

OCTOBER 26, 2023

Research indicates that personalized content leads to a remarkable 42% higher conversion rate. By generating compelling stories through blogs, whitepapers, and case studies, you can metamorphose a casual prospect into a committed customer, substantially enhancing your sales figures.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Contently

APRIL 6, 2023

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Dove partnered with Twitter to launch the #SpeakBeauiful campaign after research uncovered that in one year, women posted 5 million negative beauty tweets, with four out of five being about themselves.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Hubspot

MAY 28, 2020

LinkedIn's lead conversion rates are 3X higher than other major ad platforms, including Google Ads. In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost three times or 277% higher than both Twitter (.69%)

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

SnapApp

NOVEMBER 19, 2015

No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. They told their happy social media followers on Twitter that they would give away 10 of their True Grit pullovers to lucky participants. Pro tip: Always share an image on Twitter, as they can boost retweets by 35%.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Anyword

OCTOBER 4, 2021

According to a study by Nielsen , most people are four times more likely to buy when referred by someone they know. So the best way to reduce the high cost of Google AdWords is to ensure that every click you pay for has the highest conversion rate possible. Twitter Ads. You can network with different authors for a change.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

The Lead Agency

MAY 10, 2023

Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. By sharing your website content on platforms like LinkedIn, Twitter, and Facebook, you can drive targeted traffic to your site.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

B2B Digital Marketer

OCTOBER 26, 2023

Lack of in-depth case studies or real-world examples. Embrace Experimentation Run A/B tests, usability studies, and other experiments to validate your design choices. Use their testimonials and case studies to build credibility and attract new users. Cons: Limited focus on specific industries or sectors.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. Click here to share it on Twitter.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Optinmonster

JULY 20, 2021

Case studies. This adds extra credibility to your campaign and will boost your conversion rates for signups, pre-orders, revenue, and more! Want to see more conversions on your site? Case Studies. Case studies can also serve as customer testimonials when you take small sections of them. Social media posts.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

PureB2B

MAY 30, 2022

According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. Businesses who actively use Twitter are twice as likely to get leads as businesses that do not use Twitter. It is 277 percent more successful in generating leads than Facebook and Twitter.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

MAY 30, 2022

According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. Businesses who actively use Twitter are twice as likely to get leads as businesses that do not use Twitter. It is 277 percent more successful in generating leads than Facebook and Twitter.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Martech

JUNE 3, 2022

Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program. Course highlights. Mode of Learning: Online bootcamp. Course Duration: Six months.

Course 102

Course Paid Content Marketing Analytics Tools Work Management 102

Only B2B

JULY 7, 2023

Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Proven Ways to Grow Your B2B Email List: Implement email opt-in forms strategically: Place opt-in forms on high-traffic pages, in blog posts, and at the end of valuable content to maximize conversion rates.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Only B2B

AUGUST 25, 2023

According to a study by the Alterra Group , 97% of marketers reported higher ROI with ABM than with any other marketing approach. Integrating social media in Account Engagement Social media platforms such as Facebook, Instagram, LinkedIn , and Twitter provide an opportunity to connect with key stakeholders in a more informal and engaging way.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Navigate the Channel

JUNE 21, 2023

If your products, services or brand could flourish on a stable platform that’s visual-heavy, you might also want to consider that Pinterest has a higher conversion rate than other social media apps and a more shopper-friendly experience, according to the Business of Apps. Have they left Twitter amid the platform’s turmoil?

Business 65

Business Social Media Youtube Facebook 65

Metadata

JULY 21, 2022

Twitter may not be the first social media platform that comes to mind when you think of advertising, its versatility and easy-to-digest format are two big reasons to consider it. Less competition: With 465 million users , Twitter is much smaller than Facebook. 38 CPC , no platform rivals Twitter in terms of ROI. Need support?

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52