The Lead Agency

FEBRUARY 28, 2018

There are a number of niche social media platforms that, if implemented into your overall digital marketing strategy, could act as excellent communication and promotional channels for your company. This is particularly effective for marketers, because the more targeted your audience is, the higher your conversion rates are likely to be.

Small Business Marketing 48

Small Business Marketing Social Media Media Ad brokers 48

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. 1 goal for their content marketing strategies; 94% put sales in their top five content marketing goals. . – eNewsletters (60%). – White papers and research reports (59%).

Stats 100

Stats Enterprise Management Content Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 2, 2011

Delphine stressed the importance of putting in place the mandate to create a social strategy across your entire business. Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs.

Trade Show 48

Trade Show Top of Funnel Marketing Automation Services Work Management 48

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Consider what is taking the place of the blog: social sites like Facebook and Twitter.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Anything Goes Marketing

NOVEMBER 16, 2008

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. youtube landing pages enewsletter RSS webinars / webcasts Google. Recycle your "inactive leads".

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Everything Technology Marketing

MAY 24, 2010

Remarkable content that leaves a lasting impression and engages the reader to take action such as requesting access to your Webcast or asking to get in touch with you to learn more about your solution. Time to take a step back and think about smart strategies to re-purpose and leverage existing content.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Online Marketing Institute

DECEMBER 23, 2010

We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. Conversion actions are not all created equal (e.g.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. With webcast.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. He argues that, to be successful with this strategy, “Marketers need to create compelling content — specifically, interesting and factual stories.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Single Grain

AUGUST 22, 2023

Diving into the latest data reveals a wealth of insights into current content marketing trends that can be invaluable for identifying the gaps in your content strategy you may need to fill. What we can take away from this is: If you’re not already investing in content marketing, now is the time to seriously rethink your strategy.

Statistics 98

Statistics Paid Content Webinar Metrics Marketing & Strategy 98

Convince & Convert

FEBRUARY 16, 2012

Jay : I’m pretty sure that they have a conversion rate test running at Marketo. We’re doing a webcast… Jay : If you’re going to unfurl an infographic, are you actually printing it on a scroll? Twitter is definitely different than Facebook and YouTube. on Twitter. Is it like on papyrus?

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115