Webbiquity

JUNE 13, 2023

By infusing their preferences and desires into business strategies, you give them a sense of belonging. He helps SaaS businesses drive organic growth and customer acquisition through SEO and data-driven content marketing strategies. Connect with him through Twitter or LinkedIn.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

JANUARY 20, 2021

These include improved user experience, more efficient ad targeting, enhanced brand loyalty , and importantly, higher conversion rates. Add search engines, email, media, and company websites, and it becomes clear that a stellar marketing strategy needs to ensure a homogenous experience across all these distribution channels.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Webbiquity

SEPTEMBER 21, 2020

The rate at which you turn site visitors into buyers or known sales prospects is arguably the most important metric for your business, and there are many tactics you can use to boost it. Here are five of the most effective techniques to boost conversion rates. To see what she is up to next, check out her Twitter feed.

Conversion Rate 143

Conversion Rate Conversion Click Rate Newsletter 143

Webbiquity

APRIL 10, 2018

For B2B marketers on Twitter, the best days to tweet are Monday–Thursday; the best times are between 1 p.m.–3 Conversion rates typically range from one to three%, with 2.4% But the top 10% of companies are seeing 3-5x higher conversion rates than average. Maximize Social Business ). Around the noon hour and 6 p.m.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

SEPTEMBER 1, 2016

This strategy delivers incremental traffic to a brand’s translated global site, which is a key to its success. In fact, Facebook and Twitter interactions can increase by up to one-third during Ramadan. Conversion Rate Optimization. Conversions grew 65%. They benefited from a cultural fluency approach.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

Webbiquity

AUGUST 1, 2019

Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Unbounce : A landing page design and creation tool, Similar to InstaPage , Unbounce offers several features to help increase conversion rates.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

FEBRUARY 14, 2019

Here are four potential benefits of implementing a solid database marketing strategy. A carefully crafted database marketing strategy helps you understand what consumers want and need, helping you respond with engaging communications that match those needs. The improved user experience can improve your conversion rate.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Webbiquity

SEPTEMBER 16, 2013

The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. ” Twitter Followers. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” There are two problems with this argument.

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. ” Twitter Followers. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” There are two problems with this argument.

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. 71% said Twitter, while 54% each mentioned Facebook and YouTube. e-Strategy Trends ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

OCTOBER 25, 2016

Make a Twitter list of 10 people in your industry, or in an adjacent industry, who have a large number of followers and a large number of interactions on a regular basis. Or perhaps you’re looking for new ways to get influencers engaged. And give as much value as you possibly can in the process.

Traffic 100

Traffic Paid Search Agency Advertising Agencies Social Media 100

Webbiquity

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. number of blog subscribers, Twitter followers, Facebook fans). Twitter followers. Landing page conversion rates.

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

NOVEMBER 5, 2019

Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Guest post by Austin Cline.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

MARCH 17, 2023

According to recent statistics, 62% of B2B companies lack an effective lead generation strategy. To attract B2B sales prospects, companies use a variety of strategies to grab the attention and interest of their target audience. If the conversion rate is low, you should review your approach. Use the rule of “three Cs.”

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. 1 goal for their content marketing strategies; 94% put sales in their top five content marketing goals. . – eNewsletters (60%). – White papers and research reports (59%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

OCTOBER 4, 2022

Organic social media: Traffic to your site from links in your social media profiles and posts on LinkedIn, Twitter, Facebook, Pinterest, and other social networks. Conversion rates vary by source and are different for every enterprise based on strategy, effectiveness, budget, targeting, and other factors.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

DECEMBER 27, 2022

A few noteworthy posts that surprisingly didn’t quite make this list include Eight Fascinating Facts About B2B Social Media Marketing for 2023 , IT Budgets and Tech Purchasing Trends for 2023 , Five Changes That Would Vastly Improve Twitter (Musk or No Musk) , and How B2B Content Marketing Has Changed and What To Do Next.

Top of Funnel 155

Top of Funnel Case Studies Case Study Paid Search Agency 155

Webbiquity

MAY 23, 2017

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Including a video on your landing page can increase conversion rates by 80%.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

JUNE 18, 2018

The content marketing flow starts with the tools for developing content strategy and planning, then proceeds through content development (text and visual), content distribution and promotion, and finally measurement and analytics–which feeds back into content strategy planning. Content Strategy and Planning.

Marketing Automation Services 205

Marketing Automation Services Marketing Management Tools Planning 205

Webbiquity

JUNE 29, 2016

When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. One of the best solutions to this problem is including your employees in the content marketing strategy. Connect with Jill via Twitter @jillphlps.

Tips 170

Tips Work Management Marketing Management Conversion Rate 170

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Webbiquity

MARCH 6, 2018

According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Developing and executing a documented content marketing strategy is one critical success factor, as noted below. Document Your Strategy. Yet—89% of B2B marketers claim they are now implementing a content marketing strategy.

Stats 257

Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

Webbiquity

MARCH 25, 2014

discussions in relevant LinkedIn groups, trending topics on Twitter). All of these assets, as well as the original white paper, can and should be shared through social channels like Twitter, Google+, LinkedIn and Facebook. ” So, even a modest increase in conversion rate more than pays for the tool. Google Trends.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

NOVEMBER 19, 2012

Social media: social media monitoring (Radian6, Sysomos, SM2), social media management (HootSuite, SocialOomph, Buffer), Twitter tools, etc. Competitive benchmarking is vital to developing strategy and allocating resources. • Reflect the value of owned, earned and paid presence, not just the company website.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100

Webbiquity

FEBRUARY 21, 2011

Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Facebook and Twitter are the social tools most commonly integrated with email campaigns. Email and Social Media Integration Tips.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

MAY 20, 2013

For example, “Traffic networks are mixed up with traffic tools…Twitter and Facebook are termed networks while HootSuite, which is a tool, and WordPress, which is a blogging platform, are treated identically by Google, as being the same type of traffic—social media.

Analytics 100

Analytics Marketing Analytics Tools Tips Multi-Channel 100

Webbiquity

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Are Twitter Followers Better Than Facebook Fans? by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

MARCH 25, 2015

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Guest author Jason Chesters details four key strategies for generating more search traffic to your blog, such as starting with keyword research after you write (“remember this rule: Great content first, keyword research second!

Blogger 100

Blogger SIC Opt-out Social Media 100

Webbiquity

DECEMBER 5, 2019

That’s why more than 81% of businesses have put video at the forefront of their marketing strategy. Consequently, it’s no surprise that 99% of marketers plan to continue integrating video into their marketing strategy, and 88% of them say they will increase their budget for video marketing campaigns in the coming year.

Statistics 246

Statistics Video Marketing Planning Internet Marketing 246

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. He argues that, to be successful with this strategy, “Marketers need to create compelling content — specifically, interesting and factual stories.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

NOVEMBER 14, 2011

Here’s a good place to start: 40 of the best SEO guides to strategy, tactics, considerations, common mistakes to avoid and more from some of the best SEO bloggers and writers around. How to keep up? by providing a phone number, physical address and email address).

SEO 100

SEO Cost Per Click Tips Best Practices 100

Webbiquity

JUNE 10, 2020

So, adding videos to your landing pages is an excellent strategy. In addition to presenting your product well, including a highly visible, well-worded call to action on your page is vital to maximizing the conversion rate. And conversion rate optimization (CTO) is a moving target, so never stop testing.

Landing Pages 311

Landing Pages Design Practices Product 311

Webbiquity

MAY 2, 2017

Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. BrightEdge says it allows you to discover your competitor’s strategy so you can beat your competition.”

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Webbiquity

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100