ViewPoint

AUGUST 18, 2015

A lead-to-revenue assessment gets at the cause of marketing and sales misalignment, low conversion rates, and poor sales. You can follow her on Twitter @pamhege or find her on LinkedIn. It requires a willingness to look past the symptoms and assess your lead-to-revenue process start-to-finish.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Leads 120

ViewPoint

APRIL 10, 2014

for contacting prospects after collecting their opt-in responses to their email drip but discovered the open rate for these email contacts was very low. Changing the strategy to contacting prospects within 30 minutes of receiving their opt-in address dramatically increased open rates. Stride had a set time in the a.m.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

ViewPoint

AUGUST 20, 2015

Use it to construct a detailed picture of your current lead-to-revenue strategy, infrastructure, processes, and performance. You should also look at lead-to-revenue conversion rates across the flow. You can follow her on Twitter @pamhege or find her on LinkedIn.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120

ViewPoint

MARCH 4, 2014

It’s a strategy that can be tremendously successful, but only if done correctly. We see it in sales funnels that have an unusually low conversion rate between the pitch and negotiation stages. Business fads cause companies to jump into strategies they don’t yet fully understand. Conclusion.

Inbound Marketing 120

Inbound Marketing Top of Funnel Lead Qualification Sales Qualified Leads 120